Collection Title:	SIU IS
Title :	A Study of Brand Equity Measurement of NIC Asia Bank Limited
Material Type:	printed text
Authors:	Aarju Dhungel, Author ; Chanchai Bunchapattanasakda, Associated Name ; Puskar Sharma, M. Phil, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2016
Pagination:	vii, 64 p.
Layout:	ill, Tables
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2016-N01 IS [MS. [MBA]] -- Shinawatra University, 2016
Languages :	English (eng)
Descriptors:	[LCSH]Brand loyalty [LCSH]Branding [LCSH]Customer service
Keywords:	Brand equity, Branding, Brand awareness, Brand performance, Brand ethics, Customer service, Brand preference, Brand loyalty
Abstract:	BANK LTD was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key to interest to institution both service and manufacturing. This study thus has been conducted to evaluate the consumer perception of brand equity and its impact on institutional branding in Nepalese context. The study intends to recommend the suggestion for building and developing brand equity for the said bank. This study has considered some factors such as brand awareness, brand performance, brand ethics, customer service, brand preference and brand loyalty as the dimensions of brand equity In terms of objective, the present study is applied research and based on its data collection method, it is a survey-descriptive study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for this study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypotheses in this study have been examined using Pearson coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand equity have significantly positive relationship with brand equity.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26910

SIU IS. A Study of Brand Equity Measurement of NIC Asia Bank Limited [printed text] / Aarju Dhungel, Author ; Chanchai Bunchapattanasakda, Associated Name ; Puskar Sharma, M. Phil, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 64 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2016-N01
IS [MS. [MBA]] -- Shinawatra University, 2016
Languages : English (eng)

Descriptors:	[LCSH]Brand loyalty [LCSH]Branding [LCSH]Customer service
Keywords:	Brand equity, Branding, Brand awareness, Brand performance, Brand ethics, Customer service, Brand preference, Brand loyalty
Abstract:	BANK LTD was chosen for the analysis. Branding and brand management has become major challenge and this has increasingly become a key to interest to institution both service and manufacturing. This study thus has been conducted to evaluate the consumer perception of brand equity and its impact on institutional branding in Nepalese context. The study intends to recommend the suggestion for building and developing brand equity for the said bank. This study has considered some factors such as brand awareness, brand performance, brand ethics, customer service, brand preference and brand loyalty as the dimensions of brand equity In terms of objective, the present study is applied research and based on its data collection method, it is a survey-descriptive study. In terms of data analysis method, applied method in this study would be in kind of correlation method. In order to collect required data for this study, questionnaire would be applied as data collection instrument. Obtained data from the questionnaire would be analyzed using inferential statistical methods and using SPSS software. Presented hypotheses in this study have been examined using Pearson coefficient of correlation and multiple regression method. Obtained results from the study indicate that all the dimensions of brand equity have significantly positive relationship with brand equity.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26910