Collection Title:	SIU Thesis
Title :	The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand
Material Type:	printed text
Authors:	Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name
Publisher:	Bangkok: Shinawatra University
Publication Date:	2014
Pagination:	vii, 50 p.
Layout:	ill, tables
Size:	30 cm.
Price:	500.00
General note:	SIU THE: SOM-MBA-2014-A01 Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014
Languages :	English (eng)
Descriptors:	[LCSH]Beer [LCSH]Consumer behavior -- Thailand [LCSH]Consumers -- Decision purchasing
Keywords:	Corporate Social Responsibility, Alcoholic Beverage Industry, Purchasing Decision, Consumer Loyalty
Abstract:	Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352

SIU Thesis. The Effect of CSR on Consumer Purchasing Decision and Consumer Loyalty: The Case of Beer Brewer in Thailand [printed text] / Chavavong Binhasun, Author ; Jessada Nopakun Tangchitnob, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vii, 50 p. : ill, tables ; 30 cm.
500.00
SIU THE: SOM-MBA-2014-A01
Thesis. [MBA.[Business Administration in Management]] -- Shinawatra University, 2014
Languages : English (eng)

Descriptors:	[LCSH]Beer [LCSH]Consumer behavior -- Thailand [LCSH]Consumers -- Decision purchasing
Keywords:	Corporate Social Responsibility, Alcoholic Beverage Industry, Purchasing Decision, Consumer Loyalty
Abstract:	Alcoholic beverage market has become highly competitive. Besides taste Perse, and advertising and branding, corporate social responsibility (CSR) campaigns play an important role in capturing and expanding target consumer. The aims of the current study are to investigate 1) whether product exposure, in terms of frequency of consumption, relates to consumer attitude toward CSR implementation, and 2) whether such attitude relates to purchasing decision and customer loyalty.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26352