Title :	A Feasibility Study: Key Factors for Hotel Investment in Myanmar
Material Type:	printed text
Authors:	Kay Thi Lwin, Author
Publisher:	Bangkok: Shinawatra University
Publication Date:	2014
Pagination:	vi, 42 p.
Layout:	ill, tables
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2014-A01 Independent Study. [MS[MBA]]--Shinawatra University, 2014.
Languages :	English (eng)
Descriptors:	[LCSH]Hotel -- Myanmar [LCSH]Investment, Foreign -- Myanmar [LCSH]Marketing -- Statistical methods
Keywords:	Union of Myanmar Travel Association (UMTA) Tourism and Hospitality Industry Hotel Travel & Tour Investment Opportunity
Abstract:	The purpose of this study is focus on key factors for Hotel investment in Myanmar so that foreign investors for investing Hotel Business. Hotel & Tourism business growth with appropriate marketing strategies according to the condition of tourism industry in Myanmar which is becoming the emerging tourist destination for international travelers keen to experience. This study shows about the current condition of booming in tourism sector, weakness in Hotel business, the imbalance between tourist arrival and hotels available with figures, describe destinations which have got the shortage number of the current conditions in Hotel, analysis the appropriate marketing strategies for foreign investors including, SWOT and SLEPT analysis, BCG Matrix on Hotel Tourism Industry and Investment procedures , rules and regulation. Most of data in this study is mainly from Union of Myanmar Travel Association (UMTA) , Myanmar Hotelier Association. The research conclude with two parts including conclusion of the research study and recommendation for foreign investors who want to come and invest in Myanmar.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26209

A Feasibility Study: Key Factors for Hotel Investment in Myanmar [printed text] / Kay Thi Lwin, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - vi, 42 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-A01
Independent Study. [MS[MBA]]--Shinawatra University, 2014.
Languages : English (eng)

Descriptors:	[LCSH]Hotel -- Myanmar [LCSH]Investment, Foreign -- Myanmar [LCSH]Marketing -- Statistical methods
Keywords:	Union of Myanmar Travel Association (UMTA) Tourism and Hospitality Industry Hotel Travel & Tour Investment Opportunity
Abstract:	The purpose of this study is focus on key factors for Hotel investment in Myanmar so that foreign investors for investing Hotel Business. Hotel & Tourism business growth with appropriate marketing strategies according to the condition of tourism industry in Myanmar which is becoming the emerging tourist destination for international travelers keen to experience. This study shows about the current condition of booming in tourism sector, weakness in Hotel business, the imbalance between tourist arrival and hotels available with figures, describe destinations which have got the shortage number of the current conditions in Hotel, analysis the appropriate marketing strategies for foreign investors including, SWOT and SLEPT analysis, BCG Matrix on Hotel Tourism Industry and Investment procedures , rules and regulation. Most of data in this study is mainly from Union of Myanmar Travel Association (UMTA) , Myanmar Hotelier Association. The research conclude with two parts including conclusion of the research study and recommendation for foreign investors who want to come and invest in Myanmar.
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26209