Collection Title:	SIU IS
Title :	A Study Reader’s Behavior and Satisfaction of E-book: Case Study in Shinawatra University
Material Type:	printed text
Authors:	Chalermpon Sangchot, Author
Publisher:	Bangkok: Shinawatra University
Publication Date:	2014
Pagination:	ix, 76 p.
Layout:	ill, table.
Size:	30 cm.
Price:	500.00
General note:	SIU IS: SOM-MBA-2014-03 [MBA. [Management Science]]--Shinawatra University, 2014
Languages :	English (eng)
Descriptors:	[LCSH]Reader -- Human behavior
Keywords:	e-book e-book satisfaction e-book satisfaction in Shinawatra University e-book behavior e-book behavior in Shinawatra University
Abstract:	The purpose of this study was to study the study reader’s behavior and satisfaction of e-Book in Shinawatra University. The survey research distributed the survey questionnaire to population to consisted 400 respondents and analyzed the data collected and hypothesis test by mean of application of Statistical Package of Social Science (SPSS) for window version 17.0 finding the result are follow: The demographic factors of sample from Shinawatra University member is no significance with e-book satisfaction. The result from Sub-hypothesis 1.1 to Sub-Hypothesis 1.6 illustrated gender, age, member, faculty, year, and salary of Shinawatra University member are key affected e-book satisfaction.
Curricular :	GE/MBA/MSIT
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26180

SIU IS. A Study Reader’s Behavior and Satisfaction of E-book: Case Study in Shinawatra University [printed text] / Chalermpon Sangchot, Author . - [S.l.] : Bangkok: Shinawatra University, 2014 . - ix, 76 p. : ill, table. ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-03
[MBA. [Management Science]]--Shinawatra University, 2014
Languages : English (eng)

Descriptors:	[LCSH]Reader -- Human behavior
Keywords:	e-book e-book satisfaction e-book satisfaction in Shinawatra University e-book behavior e-book behavior in Shinawatra University
Abstract:	The purpose of this study was to study the study reader’s behavior and satisfaction of e-Book in Shinawatra University. The survey research distributed the survey questionnaire to population to consisted 400 respondents and analyzed the data collected and hypothesis test by mean of application of Statistical Package of Social Science (SPSS) for window version 17.0 finding the result are follow: The demographic factors of sample from Shinawatra University member is no significance with e-book satisfaction. The result from Sub-hypothesis 1.1 to Sub-Hypothesis 1.6 illustrated gender, age, member, faculty, year, and salary of Shinawatra University member are key affected e-book satisfaction.
Curricular :	GE/MBA/MSIT
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26180