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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay / Htet Lynn Zaw / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay Material Type: printed text Authors: Htet Lynn Zaw, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vi, 34 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M13
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Job satisfaction
[LCSH]Pharmaceutical industry -- MandalayKeywords: pharmaceutical industry, pay, recognition, promotion opportunities, job satisfaction Abstract: Owing to competition for the talented people and skills, the important HR functions such as the attraction and retention of the talented employees have been the biggest challenge in human capital management. The failure to do so resulted in high turnover rate in pharmaceutical industry. So to attract, retain and be profitable, Organizations need better compensation systems that satisfy employees. This study aims to recognize the impact of salary paid, meaningful work, promotion opportunity and recognition on job satisfaction of employees in the pharmaceutical industry in Mandalay. This is an academic research where survey has been conducted in 120 participants of different levels of employees of well-known pharmaceutical companies from multinationals to local companies in Mandalay. Primary data has been assembled through questionnaires and secondary data collected through research papers, articles, websites and textbooks. Findings have shown that pay, recognition, promotion opportunities and meaningful work are in strong and direct relationship to the jobs satisfaction of pharmaceutical employees. This study also pointed out the recommendations for pharmaceutical companies regarding the factors to satisfy the employees, limitation and contribution to the knowledge by this study. The findings of this study are valuable which can be useful for the nationwide research in order to investigate wider view on job satisfaction of pharmaceutical employees of Myanmar. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27600 SIU IS. Effect of Compensation Factors on Job Satisfaction: A Study of Employees' Job Satisfaction of Pharmaceutical Industry in Mandalay [printed text] / Htet Lynn Zaw, Author ; Chanchai Bunchapattanasakda, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vi, 34 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M13
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Job satisfaction
[LCSH]Pharmaceutical industry -- MandalayKeywords: pharmaceutical industry, pay, recognition, promotion opportunities, job satisfaction Abstract: Owing to competition for the talented people and skills, the important HR functions such as the attraction and retention of the talented employees have been the biggest challenge in human capital management. The failure to do so resulted in high turnover rate in pharmaceutical industry. So to attract, retain and be profitable, Organizations need better compensation systems that satisfy employees. This study aims to recognize the impact of salary paid, meaningful work, promotion opportunity and recognition on job satisfaction of employees in the pharmaceutical industry in Mandalay. This is an academic research where survey has been conducted in 120 participants of different levels of employees of well-known pharmaceutical companies from multinationals to local companies in Mandalay. Primary data has been assembled through questionnaires and secondary data collected through research papers, articles, websites and textbooks. Findings have shown that pay, recognition, promotion opportunities and meaningful work are in strong and direct relationship to the jobs satisfaction of pharmaceutical employees. This study also pointed out the recommendations for pharmaceutical companies regarding the factors to satisfy the employees, limitation and contribution to the knowledge by this study. The findings of this study are valuable which can be useful for the nationwide research in order to investigate wider view on job satisfaction of pharmaceutical employees of Myanmar. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27600 Hold
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Barcode Call number Media type Location Section Status 32002000596823 SIU IS: SOM-MBA-2017-M13 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : The significance of relationship marketing among : pharmaceutical industry in Mandalay Material Type: printed text Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 23 cm. Languages : English (eng) Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205 SIU IS. The significance of relationship marketing among : pharmaceutical industry in Mandalay [printed text] . - Bangkok : Shinawatra University, 2014 . - iii, 43 p. ; 23 cm.
Languages : English (eng)
Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205
Collection Title: SIU IS Title : The significance of relationship marketing among pharmaceutical industry in Mandalay Material Type: printed text Authors: Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 SIU IS. The significance of relationship marketing among pharmaceutical industry in Mandalay [printed text] / Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - iii, 43 p. ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000580355 SIU IS: SOM-MBA-2014-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available
