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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU Thesis. Applicability of blue ocean strategy for business development of mass rapid transit authority of Thailand / Pholsak Kulkarineetham / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : Applicability of blue ocean strategy for business development of mass rapid transit authority of Thailand : an exploratory study Material Type: printed text Authors: Pholsak Kulkarineetham, Author ; Chuvej Chansa-ngavej, Associated Name ; Nattharika Rittippant, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: vi, 49 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Committee Assoc. Prof. Dr.Chuvej Chansa-ngavej (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Nattharika Rittippant (Committee). Languages : English (eng) Descriptors: [LCSH]Market segmentation
[LCSH]New productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14049 SIU Thesis. Applicability of blue ocean strategy for business development of mass rapid transit authority of Thailand : an exploratory study [printed text] / Pholsak Kulkarineetham, Author ; Chuvej Chansa-ngavej, Associated Name ; Nattharika Rittippant, Associated Name . - Bangkok : Shinawatra University, 2007 . - vi, 49 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Committee Assoc. Prof. Dr.Chuvej Chansa-ngavej (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Nattharika Rittippant (Committee).
Languages : English (eng)
Descriptors: [LCSH]Market segmentation
[LCSH]New productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14049 Hold
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Barcode Call number Media type Location Section Status 32002000240273 SIU SS SOM-MSM 2007-02 SIU Special Study Graduate Library Thesis Corner Available 32002000591071 SIU SS SOM-MSM 2007-02 c.2 SIU Special Study Graduate Library Thesis Corner Available 32002000246858 SIU SS SOM-MSM 2007-02 c.1 SIU CD Master Main Library Library Counter Available 32002000246866 SIU SS SOM-MSM 2007-02 c.1 SIU CD Master Main Library Library Counter Available
Title : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Material Type: printed text Authors: Kim, W. Chan, Author ; Mauborgne, Renee, Associated Name Publisher: Harvard Business School Press Publication Date: 2005 Pagination: xv, 240 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 9781591396192 Price: 1215 Baht Languages : English (eng) Descriptors: [LCSH]Market segmentation
[LCSH]New productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13033 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant [printed text] / Kim, W. Chan, Author ; Mauborgne, Renee, Associated Name . - Boston, Mass. : Harvard Business School Press, 2005 . - xv, 240 p. : ill., cloth ; 25 cm.
ISBN : 9781591396192 : 1215 Baht
Languages : English (eng)
Descriptors: [LCSH]Market segmentation
[LCSH]New productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13033 Hold
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Barcode Call number Media type Location Section Status 32002000225688 HF5415.153 K495 2005 c.2 Book Graduate Library General Shelf Available 32002000379295 HF5415.153 K495 2005 c.4 Book Graduate Library General Shelf Available 32002000225670 HF5415.153 K495 2005 c.1 Book Main Library General Shelf Available 32002000286995 HF5415.153 K495 2005 c.3 Book Main Library General Shelf Available
Title : Customer.Community : unleashing the power of your customer base Material Type: printed text Authors: Banks, Drew (1961-), Author ; Daus, Kim, Associated Name Edition statement: 1st ed. Publisher: Jossey-Bass Publication Date: 2002 Pagination: xxiii, 254 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 078795621X Price: 1158 Baht Languages : English (eng) Descriptors: [LCSH]Customer relations
[LCSH]Electronic commerce
[LCSH]Market segmentationCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=181 Customer.Community : unleashing the power of your customer base [printed text] / Banks, Drew (1961-), Author ; Daus, Kim, Associated Name . - 1st ed. . - San Francisco, CA : Jossey-Bass, 2002 . - xxiii, 254 p. : ill., hbk. ; 24 cm.
ISBN : 078795621X : 1158 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer relations
[LCSH]Electronic commerce
[LCSH]Market segmentationCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=181 Hold
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Barcode Call number Media type Location Section Status 32002000090579 HF5415.5 B363 2002 c.1 Book Graduate Library General Shelf Available 32002000090587 HF5415.5 B363 2002 c.2 Book Main Library General Shelf Available
Title : The longer long tail : how endless choice is creating unlimited demand Material Type: printed text Authors: Anderson, Chris, Author Publisher: London : Random House Business Publication Date: 2009 Pagination: xii, 297 p. Layout: pbk. Size: 20 cm. ISBN (or other code): 9781847940360 Price: 427 Baht Languages : English (eng) Descriptors: [LCSH]Electronic commerce
[LCSH]Market segmentation
[LCSH]Marketing -- Technological innovationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16779 The longer long tail : how endless choice is creating unlimited demand [printed text] / Anderson, Chris, Author . - London : Random House Business, 2009 . - xii, 297 p. : pbk. ; 20 cm.
ISBN : 9781847940360 : 427 Baht
Languages : English (eng)
Descriptors: [LCSH]Electronic commerce
[LCSH]Market segmentation
[LCSH]Marketing -- Technological innovationsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16779 Hold
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Barcode Call number Media type Location Section Status 32002000287514 HF5415.5 A545 2009 Main Textbook Main Library General Shelf Available
Title : Multicultural marketing management Material Type: printed text Authors: Kritika Kongsompong, Author Publisher: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University Publication Date: 2010 Pagination: 238 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 9786165511148 Price: 495 Baht Languages : English (eng) Descriptors: [LCSH]Market segmentation
[LCSH]Marketing -- Management
[LCSH]Minority consumersCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966 Multicultural marketing management [printed text] / Kritika Kongsompong, Author . - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010 . - 238 p. : ill., hbk. ; 25 cm.
ISBN : 9786165511148 : 495 Baht
Languages : English (eng)
Descriptors: [LCSH]Market segmentation
[LCSH]Marketing -- Management
[LCSH]Minority consumersCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966 Hold
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Barcode Call number Media type Location Section Status 32002000302487 HF5415.127 K929 2010 c.1 Book Main Library General Shelf Available 32002000327815 HF5415.127 K929 2010 c.2 Book Main Library General Shelf Available 32002000400489 HF5415.127 K929 2010 c.3 Book Main Library General Shelf Available
