Title :	Principles of marketing
Material Type:	printed text
Authors:	Kotler Philip ; Armstrong Gary
Edition statement:	10th ed.
Publisher:	Upper Saddle River, NJ : Prentice Hall
Publication Date:	2004
Pagination:	xxix, 661 p.
Layout:	ill.
Size:	29 cm
ISBN (or other code):	978-0-13-101861-7
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Keywords:	Marketing
Class number:	HF5415
Abstract:
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22902

Principles of marketing [printed text] / Kotler Philip ; Armstrong Gary  . -  10th ed. . - Upper Saddle River, NJ : Prentice Hall, 2004 . - xxix, 661 p. : ill. ; 29 cm.
ISBN : 978-0-13-101861-7
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Keywords:	Marketing
Class number:	HF5415
Abstract:
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=22902