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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Lego braces for big changes / Ekman, Ivar
Collection Title: Clipping Collection Title : Lego braces for big changes : global pressures threaten Danish icon and a whole town Material Type: printed text Authors: Ekman, Ivar, Author Languages : English (eng) Descriptors: [LCSH]Product management
[LCSH]SellingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12165 Clipping Collection. Lego braces for big changes : global pressures threaten Danish icon and a whole town [printed text] / Ekman, Ivar, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Product management
[LCSH]SellingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12165 Hold
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Barcode Call number Media type Location Section Status 32002000201812 HF05016B Clipping Graduate Library Clipping Shelf Available Clipping Collection. Why it pays to jump on the brand-wagon / London, Simon
Collection Title: Clipping Collection Title : Why it pays to jump on the brand-wagon Material Type: electronic document Authors: London, Simon, Author ; Adker, David A, Associated Name Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5210 Clipping Collection. Why it pays to jump on the brand-wagon [electronic document] / London, Simon, Author ; Adker, David A, Associated Name . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5210 Hold
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Barcode Call number Media type Location Section Status 32002000186385 HF04015 Clipping Main Library Clipping Shelf Available
Collection Title: Reprinted Collection Title : Complementary product integration by high-technology new ventures : the role of initial technology strategyh(reprinted) Material Type: printed text Authors: Satish Nambisan, Author Size: 17 p.28 cm. Languages : English (eng) Descriptors: [LCSH]Economics
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8097 Reprinted Collection. Complementary product integration by high-technology new ventures : the role of initial technology strategyh(reprinted) [printed text] / Satish Nambisan, Author . - [s.d.] . - ; 17 p.28 cm.
Languages : English (eng)
Descriptors: [LCSH]Economics
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8097 Hold
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Barcode Call number Media type Location Section Status 32002000085850 REP074 2002 Reprinted Graduate Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : Product differentiation, voluntary export restraints, and profits Material Type: printed text Authors: Chao, Chi-Chur, Author ; Yu, Eden SH, Associated Name Size: 9 p.28 cm. Languages : English (eng) Descriptors: [LCSH]Economics
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8096 Reprinted Collection. Product differentiation, voluntary export restraints, and profits [printed text] / Chao, Chi-Chur, Author ; Yu, Eden SH, Associated Name . - [s.d.] . - ; 9 p.28 cm.
Languages : English (eng)
Descriptors: [LCSH]Economics
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8096 Hold
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Barcode Call number Media type Location Section Status 32002000085793 REP073 1996 Reprinted Graduate Library Reprint Shelf Available
Title : Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players Material Type: printed text Authors: D'Alessandro, David F., Author ; Owens, Michele, Associated Name Publisher: New York : McGraw-Hill Publication Date: 2001 Pagination: xviii, 185 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0071362932 Price: 598 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370 Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players [printed text] / D'Alessandro, David F., Author ; Owens, Michele, Associated Name . - New York : McGraw-Hill, 2001 . - xviii, 185 p. : pbk. ; 24 cm.
ISBN : 0071362932 : 598 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370 Hold
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Barcode Call number Media type Location Section Status 32002000107381 HD69.B7 D35 2001 Book Main Library General Shelf Available
Title : Building the brand-driven business : operationalize your brand to drive profitable growth Material Type: printed text Authors: Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name Edition statement: 1st ed. Publisher: Jossey-Bass Publication Date: 2002 Series: Jossey-Bass business & management series Pagination: xv, 299 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0787962554 Price: 85 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995 Building the brand-driven business : operationalize your brand to drive profitable growth [printed text] / Davis, Scott M. (1964-), Author ; Dunn, Michael, Associated Name . - 1st ed. . - , 2002 . - xv, 299 p. : ill., hbk. ; 24 cm.. - (Jossey-Bass business & management series) .
ISBN : 0787962554 : 85 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3995 Hold
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Barcode Call number Media type Location Section Status 32002000057594 HD69.B7 D384 2002 Book Main Library General Shelf Available
Title : Business the sun way : secrets of a new economy megabrand Material Type: printed text Authors: Stauffer, David, Author Publisher: Capstone Publication Date: 2002 Pagination: xii, 178 p. Layout: pbk. Size: 22 cm. ISBN (or other code): 1841121525 Price: 605 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1026 Business the sun way : secrets of a new economy megabrand [printed text] / Stauffer, David, Author . - Oxford : Capstone, 2002 . - xii, 178 p. : pbk. ; 22 cm.
ISBN : 1841121525 : 605 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1026 Hold
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Barcode Call number Media type Location Section Status 32002000019933 HF5415.15 S299 2002 c.1 Book Graduate Library General Shelf Available 32002000019941 HF5415.15 S299 2002 c.2 Book Main Library General Shelf Available
Title : Citizen brands : putting society at the heart of your business Material Type: printed text Authors: Willmott, Michael, Author Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xi, 260 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471492124 Price: 1760 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product management
[LCSH]Social responsibility of businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1073 Citizen brands : putting society at the heart of your business [printed text] / Willmott, Michael, Author . - Chichester, New York : John Wiley & Sons, 2001 . - xi, 260 p. : ill., cloth ; 24 cm.
ISBN : 0471492124 : 1760 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product management
[LCSH]Social responsibility of businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1073 Hold
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Barcode Call number Media type Location Section Status 32002000014710 HD60 W555 2001 c.2 Book Main Library General Shelf Available 32002000014728 HD60 W555 2001 c.1 Book Main Library Thaksin Corner Available
Title : IMC : using advertising and promotion to build brands Material Type: printed text Authors: Duncan, Tom (Thomas R.), Author Edition statement: Intn. ed. Publisher: Boston : McGraw-Hill Publication Date: 2002 Pagination: xxxii, 783 p. Layout: ill.,(col.), pbk. Size: 28 cm. ISBN (or other code): 025621476X Price: 1003 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing -- Management
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1855 IMC : using advertising and promotion to build brands [printed text] / Duncan, Tom (Thomas R.), Author . - Intn. ed. . - Boston : McGraw-Hill, 2002 . - xxxii, 783 p. : ill.,(col.), pbk. ; 28 cm.
ISBN : 025621476X : 1003 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing -- Management
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1855 Hold
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Barcode Call number Media type Location Section Status 32002000002335 HF5415.13 D846 2002 c.1 Book Graduate Library General Shelf Available 32002000002343 HF5415.13 D846 2002 c.2 Book Main Library General Shelf Available
Title : Innovation management : strategies, implementation and profits Material Type: printed text Authors: Afuah, Allan, Author Publisher: New York : Oxford University Press Publication Date: 1998 Pagination: x, 403 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0195113462 Price: 403 Baht Languages : English (eng) Descriptors: [LCSH]Corporations -- Finance
[LCSH]Industrial management
[LCSH]Organizational change
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1612 Innovation management : strategies, implementation and profits [printed text] / Afuah, Allan, Author . - New York : Oxford University Press, 1998 . - x, 403 p. : ill., cloth ; 24 cm.
ISBN : 0195113462 : 403 Baht
Languages : English (eng)
Descriptors: [LCSH]Corporations -- Finance
[LCSH]Industrial management
[LCSH]Organizational change
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1612 Hold
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Barcode Call number Media type Location Section Status 32002000029098 HD58.8 A394 1998 Book Graduate Library General Shelf Available
Title : Innovation management : strategies, implementation and profits Material Type: printed text Authors: Afuah, Allan, Author Edition statement: 2nd ed. Publisher: New York : Oxford University Press Publication Date: 200 Pagination: ix, 390 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0195142306 Price: 3600 Baht Languages : English (eng) Descriptors: [LCSH]Corporations -- Finance
[LCSH]Industrial management
[LCSH]Organizational change
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/BSCS/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10867 Innovation management : strategies, implementation and profits [printed text] / Afuah, Allan, Author . - 2nd ed. . - New York : Oxford University Press, 200 . - ix, 390 p. : ill., cloth ; 24 cm.
ISBN : 0195142306 : 3600 Baht
Languages : English (eng)
Descriptors: [LCSH]Corporations -- Finance
[LCSH]Industrial management
[LCSH]Organizational change
[LCSH]Product management
[LCSH]Strategic planningCurricular : BBA/BSCS/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10867 Hold
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Barcode Call number Media type Location Section Status 32002000178234 HD58.8 A394 2003 c.1 Book Graduate Library General Shelf Available 32002000178242 HD58.8 A394 2003 c.2 Book Graduate Library General Shelf Available
Title : Managing and marketing technology Material Type: printed text Authors: Ford, David, Author ; Saren, Mike, Associated Name Publisher: London : Thomson Learning Publication Date: 2001 Pagination: xv, 230 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 186152594X Price: 2290 Baht Languages : English (eng) Descriptors: [LCSH]Product management
[LCSH]Technological innovations -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=691 Managing and marketing technology [printed text] / Ford, David, Author ; Saren, Mike, Associated Name . - London : Thomson Learning, 2001 . - xv, 230 p. : ill., pbk. ; 25 cm.
ISBN : 186152594X : 2290 Baht
Languages : English (eng)
Descriptors: [LCSH]Product management
[LCSH]Technological innovations -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=691 Hold
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Barcode Call number Media type Location Section Status 32002000013670 HD45 F67 2001 c.1 Book Graduate Library General Shelf Available 32002000013688 HD45 F67 2001 c.2 Book Main Library Library Counter Available
Title : Managing product families Material Type: printed text Authors: Sanderson, Susan Walsh, Author ; Uzumeri, Mustafa, Associated Name Publisher: Irwin Publication Date: 1997 Pagination: ix, 218 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0256228973 Price: 3253 Baht Languages : English (eng) Descriptors: [LCSH]Product lines -- Management
[LCSH]Product management
[LCSH]Production engineering
[LCSH]Production managementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5236 Managing product families [printed text] / Sanderson, Susan Walsh, Author ; Uzumeri, Mustafa, Associated Name . - Chicago, Illinois : Irwin, 1997 . - ix, 218 p. : ill., hbk. ; 24 cm.
ISBN : 0256228973 : 3253 Baht
Languages : English (eng)
Descriptors: [LCSH]Product lines -- Management
[LCSH]Product management
[LCSH]Production engineering
[LCSH]Production managementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5236 Hold
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Barcode Call number Media type Location Section Status 32002000072080 HF5415.15 S25 1997 c.1 Book Graduate Library General Shelf Available 32002000072098 HF5415.15 S25 1997 c.2 Book Main Library Library Counter Available
Title : New product development Material Type: printed text Authors: Hart, Susan, Author Publisher: London : The Dryden Press Publication Date: 1996 Pagination: xiv, 508 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0030990092 Price: 2675 Baht Languages : English (eng) Descriptors: [LCSH]New products
[LCSH]Product managementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5285 New product development [printed text] / Hart, Susan, Author . - London : The Dryden Press, 1996 . - xiv, 508 p. : ill., pbk. ; 24 cm.
ISBN : 0030990092 : 2675 Baht
Languages : English (eng)
Descriptors: [LCSH]New products
[LCSH]Product managementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5285 Hold
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Barcode Call number Media type Location Section Status 32002000071306 HD69 N4 1996 c.2 Book Main Library General Shelf Available 32002000071298 HD69 N4 1996 c.1 Book Main Library Library Counter Available
Title : The power of retail branding Material Type: printed text Authors: Winters, Arthur A., Author Publisher: Visual Reference Publications Publication Date: 2005 Pagination: 175 p. (col.) Layout: ill., cloth Size: 32 cm. ISBN (or other code): 1584710780 Price: 840 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Business names
[LCSH]Product managementCurricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11312 The power of retail branding [printed text] / Winters, Arthur A., Author . - New York, NY : Visual Reference Publications, 2005 . - 175 p. (col.) : ill., cloth ; 32 cm.
ISBN : 1584710780 : 840 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Business names
[LCSH]Product managementCurricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11312 Hold
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Barcode Call number Media type Location Section Status 32002000189413 HD69.B7 P887 2005 Book Main Library General Shelf Available
