Title :	Principles of contemporary marketing
Material Type:	printed text
Authors:	Kurtz David L.
Edition statement:	15th ed.
Publisher:	Australia : South-Western/Cengage Learning
Publication Date:	2012
Pagination:	xxxvii, 662 p.
Layout:	ill
ISBN (or other code):	978-0-538-48177-9
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Keywords:	Marketing
Abstract:
Curricular :	BBA/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21672

Principles of contemporary marketing [printed text] / Kurtz David L.  . -  15th ed. . - Australia : South-Western/Cengage Learning, 2012 . - xxxvii, 662 p. : ill.
ISBN : 978-0-538-48177-9
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Keywords:	Marketing
Abstract:
Curricular :	BBA/MBA/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=21672