Multicultural marketing management / Kritika Kongsompong / Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University - 2010

Public ISBD No review available on this record. Title : Multicultural marketing management Material Type: printed text Authors: Kritika Kongsompong, Author Publisher: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University Publication Date: 2010 Pagination: 238 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 9786165511148 Price: 495 Baht Languages : English (eng) Descriptors: [LCSH]Market segmentation [LCSH]Marketing -- Management [LCSH]Minority consumers Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966 Multicultural marketing management [printed text] / Kritika Kongsompong, Author . - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010 . - 238 p. : ill., hbk. ; 25 cm. ISBN : 9786165511148 : 495 Baht Languages : English (eng) Descriptors: [LCSH]Market segmentation [LCSH]Marketing -- Management [LCSH]Minority consumers Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966

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Barcode	Call number	Media type	Location	Section	Status
32002000302487	HF5415.127 K929 2010 c.1	Book	Main Library	General Shelf	Available
32002000327815	HF5415.127 K929 2010 c.2	Book	Main Library	General Shelf	Available
32002000400489	HF5415.127 K929 2010 c.3	Book	Main Library	General Shelf	Available