| Collection Title: | SIU IS | | Title : | Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal | | Material Type: | printed text | | Authors: | Ashim Thapa, Author ; Viraschai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name | | Publisher: | Bangkok: Shinawatra University | | Publication Date: | 2016 | | Pagination: | vii, 76 p. | | Layout: | ill, Tables | | Size: | 30 cm. | | Price: | 500.00 | | General note: | SIU IS: SOM-MBA-2016-N02
IS [MS. [MBA]] -- Shinawatra University, 2016 | | Languages : | English (eng) | | Descriptors: | [LCSH]Mass media
[LCSH]Tourism -- Marketing
| | Abstract: | This study Mass Media Role in Tourism Marketing in Nepal (In Context to English Daily Newspaper of Nepal). Here researcher have chosen three different English daily newspaper i.e The Kathmandu Post, The Himalayan Times and The Rising Nepal to compare their tourism marketing activity.
Present study is carried out to analyze the role of mass media in tourism marketing in Nepal with special reference to the English daily newspapers of the country. This study is carried out because the role of mass media in tourism marketing has not been adequately documented yet in Nepal
The study is mainly based on secondary data. Data are collected from concern The sources of secondary data were published and unpublished documents as well as official records of the Kathmandu post, the Himalayan times, the rising Nepal, Martin Chautari, National Planning Commission, Centre Bureau of Statistics, Nepal tourism board, and library materials etc.
The primary sources of data were used in the form of key information. The key information were selected from the respective newspapers departments. The experts were used as the sources of data by the help of structured questionnaire. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26911 |
SIU IS. Mass Media Role in Tourism Marketing: In Context to English Daily Newspaper of Nepal [printed text] / Ashim Thapa, Author ; Viraschai Vongbunsin, Associated Name ; Subarna Lal Bajracharya, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2016 . - vii, 76 p. : ill, Tables ; 30 cm. 500.00 SIU IS: SOM-MBA-2016-N02
IS [MS. [MBA]] -- Shinawatra University, 2016 Languages : English ( eng) | Descriptors: | [LCSH]Mass media
[LCSH]Tourism -- Marketing
| | Abstract: | This study Mass Media Role in Tourism Marketing in Nepal (In Context to English Daily Newspaper of Nepal). Here researcher have chosen three different English daily newspaper i.e The Kathmandu Post, The Himalayan Times and The Rising Nepal to compare their tourism marketing activity.
Present study is carried out to analyze the role of mass media in tourism marketing in Nepal with special reference to the English daily newspapers of the country. This study is carried out because the role of mass media in tourism marketing has not been adequately documented yet in Nepal
The study is mainly based on secondary data. Data are collected from concern The sources of secondary data were published and unpublished documents as well as official records of the Kathmandu post, the Himalayan times, the rising Nepal, Martin Chautari, National Planning Commission, Centre Bureau of Statistics, Nepal tourism board, and library materials etc.
The primary sources of data were used in the form of key information. The key information were selected from the respective newspapers departments. The experts were used as the sources of data by the help of structured questionnaire. | | Curricular : | BBA/MBA | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26911 |
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