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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication / Samir Acharya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication Material Type: printed text Authors: Samir Acharya, Author ; Chanchai Bunchapattanasakda, Associated Name ; Rajesh Gupta, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: viii, 82 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N37
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Social networkAbstract: Communication about the product or service provides a major contribution to brand competition in the market. It not only provides information about a product or service but also promotes creative innovation. Besides advertising, it also facilitates consumer satisfaction. The hidden fact is that no brand can progress without effective communication strategy to attract their customers or users. Big and small variety of brands nowadays laid their base on social network communication to get recognized in the target market.
Social networking sites users of Facebook, Twitter and YouTube have become a personal, product and corporate branding hub in Nepal nowadays in digital era. Every brand that exists on social networking sites has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. Social networking sites are filled with potential users who are mainly young adults. They spend more time in these networking sites due to heavy commercial contents, entertainment and social gathering. So, product or service communicators throng their ads in these areas with more and more interactive and with fascinating factors so that their brand identity is developed among the right choice of focused audience. Advertisers and brands uses social networking sites as the major resource for their promotion and developing brand identity among the focused market.
This thesis surveys the effectiveness of online advertising on consumer behaviour. To achieve the objectives of the study, the required data were collected through an online questionnaire. A total of 150 questionnaires were collected covering different age group, gender, occupation, education and income level. Therefore, the results and findings are totally based on respondents view point. According to the findings of the analysis section, it can be concluded that the majority of respondents log into the internet once a day.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27428 SIU IS. Analysis in Social Networking Sites: A Study in Effective Online Advertising in Development Brand Communication [printed text] / Samir Acharya, Author ; Chanchai Bunchapattanasakda, Associated Name ; Rajesh Gupta, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - viii, 82 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N37
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Social networkAbstract: Communication about the product or service provides a major contribution to brand competition in the market. It not only provides information about a product or service but also promotes creative innovation. Besides advertising, it also facilitates consumer satisfaction. The hidden fact is that no brand can progress without effective communication strategy to attract their customers or users. Big and small variety of brands nowadays laid their base on social network communication to get recognized in the target market.
Social networking sites users of Facebook, Twitter and YouTube have become a personal, product and corporate branding hub in Nepal nowadays in digital era. Every brand that exists on social networking sites has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. Social networking sites are filled with potential users who are mainly young adults. They spend more time in these networking sites due to heavy commercial contents, entertainment and social gathering. So, product or service communicators throng their ads in these areas with more and more interactive and with fascinating factors so that their brand identity is developed among the right choice of focused audience. Advertisers and brands uses social networking sites as the major resource for their promotion and developing brand identity among the focused market.
This thesis surveys the effectiveness of online advertising on consumer behaviour. To achieve the objectives of the study, the required data were collected through an online questionnaire. A total of 150 questionnaires were collected covering different age group, gender, occupation, education and income level. Therefore, the results and findings are totally based on respondents view point. According to the findings of the analysis section, it can be concluded that the majority of respondents log into the internet once a day.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27428 Hold
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Barcode Call number Media type Location Section Status 32002000595767 SIU IS: SOM-MBA-2017-N37 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Factor affecting patient satisfaction upon private hospital Material Type: printed text Authors: Myint, Nwe Ni, Author Publisher: Bangkok : Shinawatra University Publication Date: c2014 Pagination: iv, 30 p. Size: 30 cm. Price: 500.00 General note: IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Patient satisfaction
[LCSH]Service QualityClass number: SIU IS SOM-MBA-2014-M10 Abstract: Patient satisfaction is perhaps the most critical issue for healthcare providers. Health care organizations are working in an aggressive competitive environment. Theses days hospitals need to enhance the level of satisfaction if they want to remain in the competition with other hospitals. Patient satisfaction is basically satisfying patients' expectations and understanding their need. Patients' feedbck is the most vuluable asset to escalate the overall service quality, to enable organizational learning and development and to provide a great foreseeable opportunity. The main aims of this study was determine the patient satisfaction with the private Hospital. Methods of data collection is the semi-structure face-to-face in-depth interviews with the patients of the hospitalใ The data was content analyzed from using key selected customer who visited for consultation. From this study, it was found that patients healtcare service, laboratories service reception on staff service welfare service provided by the hospital to the patients, all formulated a significant impact on the overall patient satisfaction. The finding also discovered that private hospitals had higher overall patient satisfaction and healtcare quality than that of the public (government) hospitals. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25133 SIU IS. Factor affecting patient satisfaction upon private hospital [printed text] / Myint, Nwe Ni, Author . - Bangkok : Shinawatra University, c2014 . - iv, 30 p. ; 30 cm.
500.00
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Patient satisfaction
[LCSH]Service QualityClass number: SIU IS SOM-MBA-2014-M10 Abstract: Patient satisfaction is perhaps the most critical issue for healthcare providers. Health care organizations are working in an aggressive competitive environment. Theses days hospitals need to enhance the level of satisfaction if they want to remain in the competition with other hospitals. Patient satisfaction is basically satisfying patients' expectations and understanding their need. Patients' feedbck is the most vuluable asset to escalate the overall service quality, to enable organizational learning and development and to provide a great foreseeable opportunity. The main aims of this study was determine the patient satisfaction with the private Hospital. Methods of data collection is the semi-structure face-to-face in-depth interviews with the patients of the hospitalใ The data was content analyzed from using key selected customer who visited for consultation. From this study, it was found that patients healtcare service, laboratories service reception on staff service welfare service provided by the hospital to the patients, all formulated a significant impact on the overall patient satisfaction. The finding also discovered that private hospitals had higher overall patient satisfaction and healtcare quality than that of the public (government) hospitals. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25133 Copies
Barcode Call number Media type Location Section Status 320022000351500 SIU IS SOM-MBA-2014-M10 Thesis Graduate Library General Shelf Not for loan
Collection Title: SIU IS Title : Factors affecting employee performance in commercial banks of Nepal Material Type: printed text Authors: Sumitra Thapa, Author ; Virachai Vongbunsin, Associated Name ; Arhan Sthapit, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: vii, 71 p. Layout: ill, Tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-N27
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Communication
[LCSH]EmployeesKeywords: motivation, employee performance, communication, human resource, teamwork, working environment, resources Abstract: Recently, most of organizations are fully aware of the importance of employee performance, increasing employee performance or to find out the ways through which high level of employee’s performance can be achieved is becoming one of the decisive factors for any organization success. Management’s mission is to get people together to accomplish corporate goals and objectives by using available resources efficiently and effectively. Human performance can be increased by putting efforts to factors that enhance the employees’ motivational level, creativity, job satisfaction and comfort workplace environment, etc.
The research aimed to identify and measure the level of factors affecting the employee performance in commercial banks of Nepal through identifying the variables include organizational culture, motivation ,working environment, communication and team work.
This study is quantitative in nature and aimed to find out the relationship between above mentioned variables and employees’ performance in commercial banks of Nepal as a sample based on 190 employees.
The study will be analyzed by applying regression analysis using SPSS software because there are 5 independent variables and their affects have to be seen on the performance of the employees which is the sole dependent variable. For this purpose data was collected from 20 banks of Nepal with the research sample consisted of 190 employees working at different commercial banks, where questionnaires designed by the researcher were used to analyze the factors affecting employee performance.
The purpose of the study is to identify and analyze the association between different organizational factors and employee performance in commercial banks of Nepal and to investigate existing literature and theory in order to initially construct a conceptual framework of factors affecting employee performance. The results of the study revealed in a specific case and researcher concluded that among 5 above-mentioned independent variables, there are 3 factors including organizational culture, motivation and working environment have positive relationship with employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27410 SIU IS. Factors affecting employee performance in commercial banks of Nepal [printed text] / Sumitra Thapa, Author ; Virachai Vongbunsin, Associated Name ; Arhan Sthapit, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - vii, 71 p. : ill, Tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-N27
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Banks and banking -- Nepal
[LCSH]Communication
[LCSH]EmployeesKeywords: motivation, employee performance, communication, human resource, teamwork, working environment, resources Abstract: Recently, most of organizations are fully aware of the importance of employee performance, increasing employee performance or to find out the ways through which high level of employee’s performance can be achieved is becoming one of the decisive factors for any organization success. Management’s mission is to get people together to accomplish corporate goals and objectives by using available resources efficiently and effectively. Human performance can be increased by putting efforts to factors that enhance the employees’ motivational level, creativity, job satisfaction and comfort workplace environment, etc.
The research aimed to identify and measure the level of factors affecting the employee performance in commercial banks of Nepal through identifying the variables include organizational culture, motivation ,working environment, communication and team work.
This study is quantitative in nature and aimed to find out the relationship between above mentioned variables and employees’ performance in commercial banks of Nepal as a sample based on 190 employees.
The study will be analyzed by applying regression analysis using SPSS software because there are 5 independent variables and their affects have to be seen on the performance of the employees which is the sole dependent variable. For this purpose data was collected from 20 banks of Nepal with the research sample consisted of 190 employees working at different commercial banks, where questionnaires designed by the researcher were used to analyze the factors affecting employee performance.
The purpose of the study is to identify and analyze the association between different organizational factors and employee performance in commercial banks of Nepal and to investigate existing literature and theory in order to initially construct a conceptual framework of factors affecting employee performance. The results of the study revealed in a specific case and researcher concluded that among 5 above-mentioned independent variables, there are 3 factors including organizational culture, motivation and working environment have positive relationship with employee performance.Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27410 Hold
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Barcode Call number Media type Location Section Status 32002000595650 SIU IS: SOM-MBA-2017-N27 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Management communication with doctors : in Mandalay when giving samples Material Type: printed text Authors: Htet, Zin Myo, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: c2014 Pagination: xii, 47 p. Layout: ill, tables Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014 M13
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Samples giving
[LCSH]SatisfactionClass number: SIU IS SOM MBA 2014 05 Abstract: Most of Myanmar pharmaceutical companies apply a variety of marketing strategies for their product moving. Among them, giving drug samples is the best and the most effective way. Therefore it is very important for a pharmaceutical company to choose the best way to gives samples. It is still unknown that what is the best time to meet the doctor and how many times of visit are needed during a month. Information for this purpose is still insufficient. A survey on 200 doctor M.B., B.S., and Master and free samples. It can be considered that doctors provide a few minutes to meet them and give free sample. The best way to communicate between the doctors and company representatives was found. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25137 SIU IS. Management communication with doctors : in Mandalay when giving samples [printed text] / Htet, Zin Myo, Author ; Lily Lavanchawee Sujarittanonta, Associated Name ; Walsh, John Christopher, Associated Name . - Bangkok : Shinawatra University, c2014 . - xii, 47 p. : ill, tables ; 30 cm.
500.00
SIU IS: SOM-MBA-2014 M13
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Samples giving
[LCSH]SatisfactionClass number: SIU IS SOM MBA 2014 05 Abstract: Most of Myanmar pharmaceutical companies apply a variety of marketing strategies for their product moving. Among them, giving drug samples is the best and the most effective way. Therefore it is very important for a pharmaceutical company to choose the best way to gives samples. It is still unknown that what is the best time to meet the doctor and how many times of visit are needed during a month. Information for this purpose is still insufficient. A survey on 200 doctor M.B., B.S., and Master and free samples. It can be considered that doctors provide a few minutes to meet them and give free sample. The best way to communicate between the doctors and company representatives was found. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25137 Hold
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Barcode Call number Media type Location Section Status 32002000580470 SIU IS: SOM-MBA-2014-M13 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology Material Type: printed text Authors: Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2023 Pagination: viii, 147 p. Layout: Tables, ill. Size: 30 cm. Price: 1,000.00 Baht. General note: SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023Languages : English (eng) Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 SIU Thesis. The International Communication Strategy of Chinese Local Brands from the Perspective of Cross-Media Ecology [printed text] / Erchen Li, Author ; Manoon Tho-ard, Associated Name ; Thanaphan Boonyarutkalin, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2023 . - viii, 147 p. : Tables, ill. ; 30 cm.
1,000.00 Baht.
SIU THE: SOLA-PhD-APC-2023-58
Thesis. [PhD.[Philosophy in Arts Performance Communication]]. -- Shinawatra University, 2023
Languages : English (eng)
Descriptors: [LCSH]Branding (Marketing)
[LCSH]Communication
[LCSH]Digital media
[LCSH]Strategic planningKeywords: Brand internationalization, Cross-media ecology, Narrative strategy, Social construction Abstract: According to the "China Internet Advertising Development Report", the overall size of China's advertising market reached 867.4 billion yuan in 2019, accounting for 0.88% of the gross national product (GDP). As the world's second largest advertising market, China is rapidly becoming the largest advertising market. However, the popularity and reputation of Chinese companies and brands in the global market ecology are still relatively weak. As latecomers in the international market, Chinese companies have relatively weak comprehensive strength. To a certain extent, they are affected by the negative image of the foreign country of origin and the narrative strategy of a single brand. On the other hand, for a large and complete industrial ecosystem, its front-end commercial marketing He brand operation and maintenance is faced with problems such as a single narrative framework, lack of high-quality content, lack of coordination in cross-media practices, and lack of sustainability in user migration, resulting in the potential of China's excellent traditional culture not being rationally developed. In this context, this study focuses on problem orientation, mainly adopts qualitative research methods, and conducts investigation and research on two samples of business owners and consumer groups. Starting from the contradictions and conflicts in reality, it seeks theoretical integration points for interpretation. Aiming at the current difficulties and problems in the international communication of Chinese corporate brands and IP construction and operation, from the perspective of cross-media narrative, by promoting social movement theory, framework connection strategies and cultural value consumption incentives, it explores Chinese corporate the direction and strategy of brand international communication systematic model innovation.
Through descriptive statistics and content analysis, combined with social movement and consensus theory from the perspective of social construction, and the reconstruction mechanism of IP brand value under the brand internationalization cross- media narrative, the research results are as follows:
First, the IPization of brands is a social community formed through media integration. Whether it is a domestic or international communication environment, the essence of brand IP operation is the social resonance of frame connection. Excellent brand IP itself is also the "attraction" and "catalyst" of cross-media integration. Second, as an important strategy for the improvement and innovation of brand IP construction and operation and maintenance models, cross-media narrative can promote the mutual integration between corporate brands and consumer groups, advertising creation agencies, media audiences, and media. Realize benign interaction and symbiosis with social culture, and promote the reconstruction of Chinese-style corporate brand IP operation value with unique cultural value. Third, the essence of a brand is to build an exclusive story world through products and culture. Therefore, exploring the narrative mechanism of the "story world" and "intertextuality" characteristics of cross-media narrative has special value and significance for the international communication, operation and maintenance of Chinese corporate brands.Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28679 Hold
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Barcode Call number Media type Location Section Status 32002000607670 SIU THE: SOLA-PhD-APC-2023-58 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607615 SIU THE: SOLA-PhD-APC-2023-58 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Using cultural characteristics to understand employees' communication of firm a in Bangkok Material Type: printed text Authors: Rungthip Kookiettisak, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: xi, 172 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Advisor), Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr.John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Collectivism
[LCSH]Communication
[LCSH]Conflict management
[LCSH]Culture
[LCSH]UncertaintyCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12879 SIU Thesis. Using cultural characteristics to understand employees' communication of firm a in Bangkok [printed text] / Rungthip Kookiettisak, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - xi, 172 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Advisor), Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr.John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Collectivism
[LCSH]Communication
[LCSH]Conflict management
[LCSH]Culture
[LCSH]UncertaintyCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12879 Hold
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Barcode Call number Media type Location Section Status 32002000223782 SIU PS SOM-MBA 2006-06 SIU Project Study Graduate Library Thesis Corner Available 32002000329472 SIU PS SOM-MBA 2006-06 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000223998 SIU PS SOM-MBA 2006-06 c.1 SIU CD Master Main Library Library Counter Available 32002000224004 SIU PS SOM-MBA 2006-06 c.1 SIU CD Master Main Library Library Counter Available
Title : Communicating today : the essentials Material Type: printed text Authors: Zeuschner Raymond F., Author Publisher: Allyn and Bacon Publication Date: 2003 Pagination: 333 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0205332412 Price: 300 Baht Languages : English (eng) Descriptors: [LCSH]Communication Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15077 Communicating today : the essentials [printed text] / Zeuschner Raymond F., Author . - Boston, MA : Allyn and Bacon, 2003 . - 333 p. : ill., pbk. ; 24 cm.
ISBN : 0205332412 : 300 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15077 Hold
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Barcode Call number Media type Location Section Status 32002000127074 P90 Z62 2003 Book Graduate Library General Shelf Available
Title : Communication secrets Material Type: printed text Authors: Boyes, Carolyn, Author Publisher: London : Collins Publication Date: 2010 Series: Collins Business Secrets Pagination: 128 p. Layout: pbk. Size: 20 cm. ISBN (or other code): 9780007324446 Price: 298 Baht Languages : English (eng) Descriptors: [LCSH]Business communication
[LCSH]Communication
[LCSH]Communication in management
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17751 Communication secrets [printed text] / Boyes, Carolyn, Author . - , 2010 . - 128 p. : pbk. ; 20 cm.. - (Collins Business Secrets) .
ISBN : 9780007324446 : 298 Baht
Languages : English (eng)
Descriptors: [LCSH]Business communication
[LCSH]Communication
[LCSH]Communication in management
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17751 Hold
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Barcode Call number Media type Location Section Status 32002000296481 HF5718 B791 2010 Book Main Library General Shelf Available
Title : Discourse and language education Material Type: printed text Authors: Hatch, Evelyn Marcussen, Author Edition statement: 6th printing 2001. Publisher: Cambridge University Press Publication Date: 2001 Series: Cambridge language teaching library Pagination: xi, 333 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780521426053 Price: 1313 Baht Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Discourse analysis
[LCSH]Language and languages -- Study and teaching
[LCSH]Speech acts (Linguistics)Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14582 Discourse and language education [printed text] / Hatch, Evelyn Marcussen, Author . - 6th printing 2001. . - , 2001 . - xi, 333 p. : ill., pbk. ; 24 cm.. - (Cambridge language teaching library) .
ISBN : 9780521426053 : 1313 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Discourse analysis
[LCSH]Language and languages -- Study and teaching
[LCSH]Speech acts (Linguistics)Curricular : BALA/GE/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14582 Hold
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Barcode Call number Media type Location Section Status 32002000249548 P302 H361 2001 Book Main Library Library Counter Available
Title : Envisioning information Material Type: printed text Authors: Tufte, Edward R. (1942-), Author Publisher: Graphics Press Publication Date: 1990 Pagination: 126 p. Layout: ill., (some col.), cloth Size: 28 cm. ISBN (or other code): 9780961392116 Price: 2750 Baht Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Visual communicationCurricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2933 Envisioning information [printed text] / Tufte, Edward R. (1942-), Author . - Cheshire, Conn. (P.O. Box 430, Cheshire 06410) : Graphics Press, 1990 . - 126 p. : ill., (some col.), cloth ; 28 cm.
ISBN : 9780961392116 : 2750 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Visual communicationCurricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2933 Hold
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Barcode Call number Media type Location Section Status 32002000059285 P93.5 T84 1990 Book Main Library General Shelf Available
Title : Handshake : a course in communication Material Type: printed text Authors: Viney, Peter, Author ; Viney, Karen, Associated Name Edition statement: 5th impression Publisher: Oxford University Press Publication Date: 2000 Pagination: 3 v. Layout: ill. (some col.), student's book Size: 28 cm. Accompanying material: 1 cassette tape. ISBN (or other code): 019457220X Price: 1467 Baht Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]English language -- Communication
[LCSH]English language -- Conversation and phrase books
[LCSH]Interpersonal communication
[LCSH]Oral communicationCurricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5801 Handshake : a course in communication [printed text] / Viney, Peter, Author ; Viney, Karen, Associated Name . - 5th impression . - Oxford, Hong Kong : Oxford University Press, 2000 . - 3 v. : ill. (some col.), student's book ; 28 cm. + 1 cassette tape.
ISBN : 019457220X : 1467 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]English language -- Communication
[LCSH]English language -- Conversation and phrase books
[LCSH]Interpersonal communication
[LCSH]Oral communicationCurricular : BALA/MTEIL Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5801 Hold
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Barcode Call number Media type Location Section Status 32002000076867 P90 V56 1996 Book Main Library General Shelf Available 32002000076859 P90 V56 1997 Book Main Library General Shelf Available 32002000077071 P90 V56 2000 Book Main Library General Shelf Available 32002000165736 P90 V56 2000 c.1 Audio Visual Main Library Library Counter Available 32002000164192 P90 V56 2000 c.1 Audio Visual Accompany Master Main Library Library Counter Available 32002000138006 P90 V56 2000 c.1 CD Accompany Main Library Library Counter Available 32002000138022 P90 V56 2000 c.2 CD Accompany Main Library Library Counter Available
Title : Health communication message design : theory and practice Material Type: printed text Authors: Cho, Hyunyi, Editor Publisher: Los Angeles : SAGE Publication Date: 2012 Pagination: xvi, 277 p. Layout: ill. Size: 24 cm. ISBN (or other code): 978-1-412-98655-7 Price: 1700.00 Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Communication in medicine
[LCSH]Economic development -- Literacy program
[LCSH]Health planning
[LCSH]Health Promotion
[LCSH]Program developmentKeywords: Health planning.
Health promotion.
Communication.Class number: W84.1 H349 2012 Contents note: Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.-- Curricular : BNS Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23526 Health communication message design : theory and practice [printed text] / Cho, Hyunyi, Editor . - Los Angeles : SAGE, 2012 . - xvi, 277 p. : ill. ; 24 cm.
ISBN : 978-1-412-98655-7 : 1700.00
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Communication in medicine
[LCSH]Economic development -- Literacy program
[LCSH]Health planning
[LCSH]Health Promotion
[LCSH]Program developmentKeywords: Health planning.
Health promotion.
Communication.Class number: W84.1 H349 2012 Contents note: Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.-- Curricular : BNS Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23526 Hold
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Barcode Call number Media type Location Section Status 32002000390466 W84.1 H349 2012 Book Main Library Library Counter Available
Title : Human communication : the basic course Material Type: printed text Authors: DeVito, Joseph A. (1938-), Author Edition statement: 10th ed., Intl. ed. Publisher: Boston : Pearson/Allyn and Bacon Publication Date: 2006 Pagination: xxii, 404, [54] p. col. Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 0205428495 Price: 788 Baht Languages : English (eng) Descriptors: [LCSH]Communication Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11323 Human communication : the basic course [printed text] / DeVito, Joseph A. (1938-), Author . - 10th ed., Intl. ed. . - Boston : Pearson/Allyn and Bacon, 2006 . - xxii, 404, [54] p. col. : ill., pbk. ; 28 cm.
ISBN : 0205428495 : 788 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11323 Hold
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Barcode Call number Media type Location Section Status 32002000189215 P90 D496 2006 Book Main Library General Shelf Available
Title : Human communication : motivation, knowledge and skills Material Type: printed text Authors: Morreale, Sherwyn P., Author ; Barge, J. Kevin, Associated Name ; Spitzberg, Brian H., Associated Name Edition statement: 2nd ed. Publisher: Thomson Wadsworth Publication Date: 2007 Pagination: xxii, 490 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780534570248 Price: 740 Baht Languages : English (eng) Descriptors: [LCSH]Communication Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13257 Human communication : motivation, knowledge and skills [printed text] / Morreale, Sherwyn P., Author ; Barge, J. Kevin, Associated Name ; Spitzberg, Brian H., Associated Name . - 2nd ed. . - Belmont, CA : Thomson Wadsworth, 2007 . - xxii, 490 p. : ill., pbk. ; 26 cm.
ISBN : 9780534570248 : 740 Baht
Languages : English (eng)
Descriptors: [LCSH]Communication Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13257 Hold
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Barcode Call number Media type Location Section Status 32002000230613 P90 M872 2007 Book Main Library General Shelf Due for return by 03/25/2022
Title : Information and communication technologies in everyday life : a concise introduction and research guide Material Type: printed text Authors: Haddon, Leslie, Author Edition statement: 1st ed. Publisher: Oxford : BERG Publication Date: C2004 Pagination: vii, 183 p. Size: 23 cm. ISBN (or other code): 978-1-85973-798-9 Price: 1950.00 Languages : English (eng) Descriptors: [LCSH]Communication
[LCSH]Information technology
[LCSH]TechnologyClass number: TK5101 .H127I 2004 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28414 Information and communication technologies in everyday life : a concise introduction and research guide [printed text] / Haddon, Leslie, Author . - 1st ed. . - [S.l.] : Oxford : BERG, C2004 . - vii, 183 p. ; 23 cm.
ISBN : 978-1-85973-798-9 : 1950.00
Languages : English (eng)
Descriptors: [LCSH]Communication
[LCSH]Information technology
[LCSH]TechnologyClass number: TK5101 .H127I 2004 Curricular : BALA/GE Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28414 Hold
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Barcode Call number Media type Location Section Status 32002000584845 TK5101 .H127I 2004 C.2 Book Graduate Library General Shelf Available 32002000584837 TK5101 .H127I 2004 C.1 Book Main Library General Shelf Available
