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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesSIU IS. Uses and Abuses of Social Media: From Social to Anti-Social / Sai Sam Mong / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : Uses and Abuses of Social Media: From Social to Anti-Social Material Type: printed text Authors: Sai Sam Mong, Author ; Paul Andrew James Mason, Associated Name ; Le Trung Dung, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: iv, 30 p. Layout: ill Size: 30 cm. Price: 500.00 General note: SIU IS: SOIT-MSIT-2017-01
Independent Study. [M.S.[Information Technology]]--Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Social media
[LCSH]Social networkKeywords: Social media,
Social networking sites,
Anti-social behaviors in social media,
Twitter,Abstract: With the enablement of technology, anybody with an internet access can be part of social media and social networking sites. Social media is a media which primarily used to transmit or share information with a broad audience, while social networking is an act of engagement as people with common interests associate together and build relationships. Social networks not only allow people to meet and communicate with strangers, but they also let users organize and visible their social networks. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side as well. It can sometimes result in negative outcomes, some with long-term consequences. This study examines on the good uses and abuses of different social networks in order to understand on the risks faced by the users and to raise the awareness of the negative effects of social networks. Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26620 SIU IS. Uses and Abuses of Social Media: From Social to Anti-Social [printed text] / Sai Sam Mong, Author ; Paul Andrew James Mason, Associated Name ; Le Trung Dung, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - iv, 30 p. : ill ; 30 cm.
500.00
SIU IS: SOIT-MSIT-2017-01
Independent Study. [M.S.[Information Technology]]--Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Social media
[LCSH]Social networkKeywords: Social media,
Social networking sites,
Anti-social behaviors in social media,
Twitter,Abstract: With the enablement of technology, anybody with an internet access can be part of social media and social networking sites. Social media is a media which primarily used to transmit or share information with a broad audience, while social networking is an act of engagement as people with common interests associate together and build relationships. Social networks not only allow people to meet and communicate with strangers, but they also let users organize and visible their social networks. In many ways, social media has led to positive changes in the way people communicate and share information; however, it has a dark side as well. It can sometimes result in negative outcomes, some with long-term consequences. This study examines on the good uses and abuses of different social networks in order to understand on the risks faced by the users and to raise the awareness of the negative effects of social networks. Curricular : BSCS/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26620 Hold
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Barcode Call number Media type Location Section Status 32002000592715 SIU IS: SOIT-MSIT-2017-01 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000592749 SIU IS: SOIT-MSIT-2017-01 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty Material Type: printed text Authors: Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: viii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty [printed text] / Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - viii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 Hold
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Barcode Call number Media type Location Section Status 32002000607691 SIU THE: SOM-PhD-M-2022-84 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607735 SIU THE: SOM-PhD-M-2022-84 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Title : Social media at work : how networking tools propel organizational performance Material Type: printed text Authors: Jue, Arthur L. (1966-), Author ; Kassotakis, Mary Ellen (1953-), Associated Name ; Marr, Jackie Alcalde (1962-), Associated Name Edition statement: 1st ed. Publisher: Jossey-Bass Publication Date: 2010 Pagination: ix, 222 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 9780470405437 Price: 799 Baht Languages : English (eng) Descriptors: [LCSH]Organization
[LCSH]Social media
[LCSH]Social networksCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16755 Social media at work : how networking tools propel organizational performance [printed text] / Jue, Arthur L. (1966-), Author ; Kassotakis, Mary Ellen (1953-), Associated Name ; Marr, Jackie Alcalde (1962-), Associated Name . - 1st ed. . - San Francisco, CA : Jossey-Bass, 2010 . - ix, 222 p. : hbk. ; 24 cm.
ISBN : 9780470405437 : 799 Baht
Languages : English (eng)
Descriptors: [LCSH]Organization
[LCSH]Social media
[LCSH]Social networksCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16755 Hold
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Barcode Call number Media type Location Section Status 32002000286862 HM742 J933 2010 Main Textbook Main Library General Shelf Available
Title : Socialnomics : how social media transforms the way we live and do business Material Type: printed text Authors: Qualman, Erik (1972-), Author Publisher: Wiley Publication Date: 2009 Pagination: xix, 265 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780470477236 Price: 672 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Electronic commerce
[LCSH]Internet marketing
[LCSH]Social media
[LCSH]Social networkingCurricular : BBA/BSCS/MBA/MSM/MSMT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16768 Socialnomics : how social media transforms the way we live and do business [printed text] / Qualman, Erik (1972-), Author . - Hoboken, NJ : Wiley, 2009 . - xix, 265 p. : ill., hbk. ; 24 cm.
ISBN : 9780470477236 : 672 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Electronic commerce
[LCSH]Internet marketing
[LCSH]Social media
[LCSH]Social networkingCurricular : BBA/BSCS/MBA/MSM/MSMT/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16768 Hold
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Barcode Call number Media type Location Section Status 32002000287373 HF5415.1265 Q16 2009 Book Main Library General Shelf Available
