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Author Jack Trout,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesBig brands, big trouble / Trout, Jack / New York : Wiley - 2001
Title : Big brands, big trouble : lessons learned the hard way Material Type: printed text Authors: Trout, Jack, Author Publisher: New York : Wiley Publication Date: 2001 Pagination: x, 223 p. Layout: cloth Size: 24 cm. ISBN (or other code): 0471414328 Price: 1100 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Competition
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=711 Big brands, big trouble : lessons learned the hard way [printed text] / Trout, Jack, Author . - New York : Wiley, 2001 . - x, 223 p. : cloth ; 24 cm.
ISBN : 0471414328 : 1100 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Competition
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=711 Hold
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Barcode Call number Media type Location Section Status 32002000015261 HD69.B7 T759 2001 c.1 Book Graduate Library General Shelf Available 32002000015279 HD69.B7 T759 2001 c.2 Book Main Library General Shelf Available
Title : A genie's wisdom : a fable of how a CEO leaned to be a marketing genius Material Type: printed text Authors: Trout, Jack, Author Publisher: J. Wiley Publication Date: 2003 Pagination: viii, 120 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 047123608X Price: 626 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 A genie's wisdom : a fable of how a CEO leaned to be a marketing genius [printed text] / Trout, Jack, Author . - Hoboken, NJ : J. Wiley, 2003 . - viii, 120 p. : ill., hbk. ; 23 cm.
ISBN : 047123608X : 626 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Marketing -- Decision making
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4828 Hold
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Barcode Call number Media type Location Section Status 32002000065142 HF5415.13 T735 2003 Book Graduate Library General Shelf Available
Title : Repositioning : marketing in an era of competition, change, and crisis Material Type: printed text Authors: Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name Publisher: New York : McGraw-Hill Publication Date: 2010 Pagination: iv, 217 p. Layout: hbk. Size: 22 cm. ISBN (or other code): 9780071635592 Price: 917 Baht Languages : English (eng) Descriptors: [LCSH]Competition
[LCSH]Marketing
[LCSH]Positioning (Advertising)
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749 Repositioning : marketing in an era of competition, change, and crisis [printed text] / Trout, Jack, Author ; Rivkin, Steve (1947-), Associated Name . - New York : McGraw-Hill, 2010 . - iv, 217 p. : hbk. ; 22 cm.
ISBN : 9780071635592 : 917 Baht
Languages : English (eng)
Descriptors: [LCSH]Competition
[LCSH]Marketing
[LCSH]Positioning (Advertising)
[LCSH]Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16749 Hold
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Barcode Call number Media type Location Section Status 32002000286904 HF5827.2 T735 2010 Book Main Library General Shelf Available
