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Lateral marketing / Kotler, Philip / Wiley - 2003

Public ISBD No review available on this record. Title : Lateral marketing : new techniques for finding breakthrough ideas Material Type: printed text Authors: Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name Publisher: Wiley Publication Date: 2003 Pagination: xvi, 206 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9780471455165 Price: 895 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599 Lateral marketing : new techniques for finding breakthrough ideas [printed text] / Kotler, Philip, Author ; Trias de Bes, Fernando, Associated Name . - Hoboken, NJ : Wiley, 2003 . - xvi, 206 p. : ill., hbk. ; 24 cm. ISBN : 9780471455165 : 895 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7599

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Barcode	Call number	Media type	Location	Section	Status
32002000117448	HF5415.13 K639 2003 c.1	Book	Main Library	General Shelf	Available
32002000137727	HF5415.13 K639 2003 c.2	Book	Main Library	Thaksin Corner	Available