Title :	Marketing management : a strategic decision - making approach
Material Type:	printed text
Authors:	Boyd, Harper W., Author ; Larreche, Jean-Claude, Associated Name ; Mullins, John, Associated Name
Edition statement:	4th ed.
Publisher:	Boston : McGraw-Hill/Irwin
Publication Date:	2002
Series:	The McGraw-Hill/Irwin series in marketing
Pagination:	xxi, 594 p.b
Layout:	ill., pbk.
Size:	26 cm.
Accompanying material:	1 CD-ROM (4 3/4 in.).
ISBN (or other code):	0072315237
Price:	586 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1858

Marketing management : a strategic decision - making approach [printed text] / Boyd, Harper W., Author ; Larreche, Jean-Claude, Associated Name ; Mullins, John, Associated Name  . -  4th ed. . - , 2002 . - xxi, 594 p.b : ill., pbk. ; 26 cm. + 1 CD-ROM (4 3/4 in.).. - (The McGraw-Hill/Irwin series in marketing) .
ISBN : 0072315237 : 586 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1858