Title :	Marketing management : text and cases
Material Type:	printed text
Authors:	Dolan, Robert J., Author
Publisher:	Boston : MaGraw-Hill/Irwin
Publication Date:	2002
Series:	The Irwin series in marketing
Pagination:	ix, 498 p.
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	9780071123280
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1852

Marketing management : text and cases [printed text] / Dolan, Robert J., Author . - , 2002 . - ix, 498 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) .
ISBN : 9780071123280
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1852