Title :	Multicultural marketing management
Material Type:	printed text
Authors:	Kritika Kongsompong, Author
Publisher:	Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University
Publication Date:	2010
Pagination:	238 p.
Layout:	ill., hbk.
Size:	25 cm.
ISBN (or other code):	9786165511148
Price:	495 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Market segmentation [LCSH]Marketing -- Management [LCSH]Minority consumers
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966

Multicultural marketing management [printed text] / Kritika Kongsompong, Author . - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010 . - 238 p. : ill., hbk. ; 25 cm.
ISBN : 9786165511148 : 495 Baht
Languages : English (eng)

Descriptors:	[LCSH]Market segmentation [LCSH]Marketing -- Management [LCSH]Minority consumers
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17966