The business marketing course : managing in complex networks [printed text] / Ford, David, Author ; Berthon, Pierre, Associated Name ; IMP Project Group, Associated Name . - Chichester, West Sussex, England, New York : J. Wiley, 2002 . - xv, 238 p. : ill., pbk. ; 24 cm. ISBN : 0471877220 : 1935 Baht "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. Languages : English ( eng) |  |
The business marketing course / Ford, David / J. Wiley - 2002 
