Collection Title: | SIU Thesis | Title : | A study of marketing mix factors influencing tourist's tourism decision to travel to Sukhothai | Material Type: | printed text | Authors: | Sudara Rattanakitrungrueang, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name | Publisher: | Bangkok : Shinawatra University | Publication Date: | 2006 | Pagination: | ix, 98 p. charts, tables | Size: | 30 cm. | Price: | 500 Baht | General note: | photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Chanchai Bunchapattanasakda (Advisor), Asst. Prof. Dr.John Walsh (Committee), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Wanchai Panmunin (External Examiner). | Languages : | English (eng) | Descriptors: | [LCSH]Tourism [LCSH]Tourism -- Thailand [LCSH]Tourism -- Thailand -- Marketing [LCSH]Tourism -- Thailand -- Sukhothai
| Curricular : | BBA/MBA/MSM/PhDM | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12847 |
SIU Thesis. A study of marketing mix factors influencing tourist's tourism decision to travel to Sukhothai [printed text] / Sudara Rattanakitrungrueang, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - ix, 98 p. charts, tables ; 30 cm. 500 Baht photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Chanchai Bunchapattanasakda (Advisor), Asst. Prof. Dr.John Walsh (Committee), Asst. Prof. Dr.Pacapol Anurit (Committee), Dr.Wanchai Panmunin (External Examiner). Languages : English ( eng) | |