Marketing management : analytic exercises for spreadsheets [printed text] /
Lilien, Gary L. (1946-), Author ;
Kotler, Philip, Associated Name . - 2nd ed. . -
, 1993 . - xviii, 238 p. : ill., pbk. : with 3 1/2" disk ; 24 cm. + 1 computer disk (3 1/2 in.). - (
Scientific Press series) .
ISBN : 0894262394 : 500 Baht
"Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso. ,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii.
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (
eng)
Marketing management / Lilien, Gary L. / Boyd & Fraser Pub. - 1993 
