Title :	Strategic marketing
Material Type:	printed text
Authors:	Cravens, David W., Author ; Piercy, Nigel, Associated Name
Edition statement:	9th ed.
Publisher:	Boston : Irwin/McGraw-Hill
Publication Date:	2009
Series:	The Irwin/McGraw-Hill series in marketing
Pagination:	xv, 784 p.
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	9780071263351
Price:	675 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Decision making [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146

Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name  . -  9th ed. . - , 2009 . - xv, 784 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071263351 : 675 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Decision making [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146