Title :	Services marketing : people, technology, strategy
Material Type:	printed text
Authors:	Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name
Edition statement:	6th ed.
Publisher:	Pearson/Prentice Hall
Publication Date:	2007
Pagination:	xx, 648 p.
Layout:	ill., pbk.
Size:	29 cm.
ISBN (or other code):	0132056763
Price:	200 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer services -- Marketing [LCSH]Marketing -- Management [LCSH]Professions -- Marketing [LCSH]Service industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994

Services marketing : people, technology, strategy [printed text] / Lovelock, Christopher H., Author ; Wirtz, Jochen, Associated Name  . -  6th ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007 . - xx, 648 p. : ill., pbk. ; 29 cm.
ISBN : 0132056763 : 200 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer services -- Marketing [LCSH]Marketing -- Management [LCSH]Professions -- Marketing [LCSH]Service industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16994