Title :	Improving marketing effectiveness : the methods and tools that work best
Material Type:	printed text
Authors:	Shaw, Robert, Author
Publisher:	London : Profile Books
Publication Date:	1998
Pagination:	vii, 244 p.
Layout:	ill., hbk.
Size:	25 cm.
ISBN (or other code):	1861970544
Price:	1359 Baht
General note:	With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Organizational effectiveness -- Measurement [LCSH]Performance -- Measurement
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837

Improving marketing effectiveness : the methods and tools that work best [printed text] / Shaw, Robert, Author . - London : Profile Books, 1998 . - vii, 244 p. : ill., hbk. ; 25 cm.
ISBN : 1861970544 : 1359 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Organizational effectiveness -- Measurement [LCSH]Performance -- Measurement
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837