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Improving marketing effectiveness / Shaw, Robert / London : Profile Books - 1998

Public ISBD No review available on this record. Title : Improving marketing effectiveness : the methods and tools that work best Material Type: printed text Authors: Shaw, Robert, Author Publisher: London : Profile Books Publication Date: 1998 Pagination: vii, 244 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 1861970544 Price: 1359 Baht General note: With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Marketing -- Management [LCSH]Organizational effectiveness -- Measurement [LCSH]Performance -- Measurement Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837 Improving marketing effectiveness : the methods and tools that work best [printed text] / Shaw, Robert, Author . - London : Profile Books, 1998 . - vii, 244 p. : ill., hbk. ; 25 cm. ISBN : 1861970544 : 1359 Baht With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Marketing -- Management [LCSH]Organizational effectiveness -- Measurement [LCSH]Performance -- Measurement Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16837

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Barcode	Call number	Media type	Location	Section	Status
32002000270643	HD58.9 S535 1998	Book	Graduate Library	General Shelf	Available