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Building brands & belivers / Wertime, Kent / John Wiley & Sons - 2002

Public ISBD No review available on this record. Title : Building brands & belivers : how to connect with consumers using archetypes Material Type: printed text Authors: Wertime, Kent, Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xvi, 267 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820674 Price: 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Brand name products -- Valuation -- Management [LCSH]Customer loyalty [LCSH]Marketing -- Management Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm. ISSN : 0470820674 : 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management [LCSH]Brand name products -- Valuation -- Management [LCSH]Customer loyalty [LCSH]Marketing -- Management Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535

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Barcode	Call number	Media type	Location	Section	Status
32002000061935	HD69.B7 W47 2002	Book	Main Library	General Shelf	Available