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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Starting on success / Bakshi, DK
Collection Title: Clipping Collection Title : Starting on success Material Type: electronic document Authors: Bakshi, DK, Author Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Road maps
[LCSH]Success
[LCSH]Total quality managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11930 Clipping Collection. Starting on success [electronic document] / Bakshi, DK, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Road maps
[LCSH]Success
[LCSH]Total quality managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11930 Hold
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Barcode Call number Media type Location Section Status 32002000200103 L05003B Clipping Graduate Library Clipping Shelf Available SIU IS. A Study of Consumers Perception on Telemarketing in Nepal / Susmita Baidhya / Bangkok: Shinawatra University - 2017
Collection Title: SIU IS Title : A Study of Consumers Perception on Telemarketing in Nepal Material Type: printed text Authors: Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 53 p. Layout: Tables. Size: 30 cm. Price: 500.00 General note: Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 SIU IS. A Study of Consumers Perception on Telemarketing in Nepal [printed text] / Susmita Baidhya, Author ; Ousanee Sawagvudcharee, Associated Name ; Neeran Dhaubhadel, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 53 p. : Tables. ; 30 cm.
500.00
Telemarketing is widely used concept globally and an emerging concept in Nepal. Many companies in Nepal have started to use telemarketing as a promotional tool in order to build customer relationship with their clients. The findings of the study couldn’t be based on different factors due to the low exposure of new service and lack of awareness among the consumers. So only few variables were used which were significant to the present market context, such as awareness, acceptance level, attitude and perceived intrusiveness. The study was based on limited geographical area of Kathmandu valley, so the findings were indicative but not exhaustive.
Attitude of the consumers and perceived intrusiveness showed positive and negative effect on perception respectively, however the impact wasn’t as strong as the acceptance level. Segmenting consumers as per their attitude shown towards the new concept would ensure inclination towards positive perception on telemarketing and reducing the perceived intrusiveness of the consumers in using the telemarketing calls and telemarketing service as a whole would increase the chances of consumers using or recommending the telemarketing service in future. Awareness level of consumers had no significant impact on the perception. The recommendation made for improvement were targeted to building customer base by improving customer relation, meet their needs, understand their consumer behaviour and intended towards providing customer satisfaction before focusing on implementing telemarketing as full-fledged marketing tool.
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Direct marketingKeywords: Direct Marketing,
Attitude,
Perception,
SatisfactionCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27709 Hold
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Copies
Barcode Call number Media type Location Section Status 32002000597425 SIU IS: SOM-MBA-2017-N61 c.2 SIU Independent Study Graduate Library Thesis Corner Available 32002000597391 SIU IS: SOM-MBA-2017-N61 c.1 SIU Independent Study Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Feasibility study of launching liquid dishwashing product Material Type: printed text Authors: Surapong Surawanthanakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: viii, 78 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor) ; Asst. Prof. Dr.Pacapol Anurit (Committee), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Brand name products
[LCSH]Cleaning compounds
[LCSH]Customer satisfaction
[LCSH]Dishwashing
[LCSH]Product life cycleCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13140 SIU Thesis. Feasibility study of launching liquid dishwashing product [printed text] / Surapong Surawanthanakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - viii, 78 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor) ; Asst. Prof. Dr.Pacapol Anurit (Committee), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Brand name products
[LCSH]Cleaning compounds
[LCSH]Customer satisfaction
[LCSH]Dishwashing
[LCSH]Product life cycleCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13140 Hold
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Copies
Barcode Call number Media type Location Section Status 32002000228500 SIU PS SOM-MBA 2006-13 SIU Project Study Graduate Library Thesis Corner Available 32002000329464 SIU PS SOM-MBA 2006-13 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000246627 SIU PS SOM-MBA 2006-13 c.1 SIU CD Master Main Library Library Counter Available 32002000246635 SIU PS SOM-MBA 2006-13 c.1 SIU CD Master Main Library Library Counter Available
