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Marketing management / Lal, Rajiv / Irwin - 2005

Public ISBD No review available on this record. Title : Marketing management : text and cases Material Type: printed text Authors: Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name Edition statement: Intn. ed. Publisher: Irwin Publication Date: 2005 Series: The Irwin series in marketing Pagination: xiii, 812 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007124218X Price: 927 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560 Marketing management : text and cases [printed text] / Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name  . -  Intn. ed. . - , 2005 . - xiii, 812 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) . ISBN : 007124218X : 927 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560

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Barcode	Call number	Media type	Location	Section	Status
32002000173359	HF5415.13 L193 2005 c.1	Book	Main Library	General Shelf	Available
32002000173367	HF5415.13 L193 2005 c.2	Book	Main Library	Library Counter	Available