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SIU IS. The significance of relationship marketing among / Bangkok : Shinawatra University - 2014
Collection Title: SIU IS Title : The significance of relationship marketing among : pharmaceutical industry in Mandalay Material Type: printed text Publisher: Bangkok : Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 23 cm. Languages : English (eng) Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205 SIU IS. The significance of relationship marketing among : pharmaceutical industry in Mandalay [printed text] . - Bangkok : Shinawatra University, 2014 . - iii, 43 p. ; 23 cm.
Languages : English (eng)
Descriptors: [LCSH]Pharmaceutical industry
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: Relationship.
Marketing.
Pharmaceutical.Class number: SIU IS SOM MBA 2014 06 Abstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as companies recognize the importance of building relationship with almost all being customers, Pharmaceutical industry has also changed from research and development OR& D) oriented to marketing based. Hence, the role of firms as they are relationship marketing is becoming significant in pharmaceutical performing marketing activities. this study is to find out the methods The purpose of that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The support the effects of relationship marketing findings activities to outcomes(customer trust, customer commitment, and customer gratitude lead to customer and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=25205 SIU IS. The significance of relationship marketing among pharmaceutical industry in Mandalay / Khaing Zin Win / Bangkok: Shinawatra University - 2014
Collection Title: SIU IS Title : The significance of relationship marketing among pharmaceutical industry in Mandalay Material Type: printed text Authors: Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2014 Pagination: iii, 43 p. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 SIU IS. The significance of relationship marketing among pharmaceutical industry in Mandalay [printed text] / Khaing Zin Win, Author ; Walsh, John Christopher, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2014 . - iii, 43 p. ; 30 cm.
500.00
SIU IS: SOM-MBA-2014-M06
IS (MS. (MBA))--Shinawatra University, 2014
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Pharmaceutical industry -- Mandalay
[LCSH]Relationship marketingKeywords: relationship marketing,
pharmaceutical industry,
purchase decisions,
outcomes,
customer retentionAbstract: The concept of relationship marketing is becoming increasingly popular in marketing discipline nowadays as almost all companies recognize the importance of building relationship with customers. Pharmaceutical industry has also changed from being research and development (R & D) oriented to marketing based. Hence, the role of relationship marketing is becoming significant in pharmaceutical firms as they are performing marketing activities. The purpose of this study is to find out the methods that pharmaceutical firms in Mandalay use to build relationships with physicians, what factors are important for physicians to make purchase decisions, the outcomes of conducting relationship marketing activities and their influence on customer retention. The paper uses face-to-face interviews and questionnaire survey to find out the objectives of the study. The findings support the effects of relationship marketing activities to outcomes (customer trust, customer commitment, and customer gratitude and customer satisfaction) and reveal that the outcomes can lead to customer retention. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=26586 Hold
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Barcode Call number Media type Location Section Status 32002000580355 SIU IS: SOM-MBA-2014-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available How to acquire clients / Weiss, Alan / San Francisco : Jossey-Bass/Pfeiffer - 2002
Title : How to acquire clients : powerful techniques for the successful practitioner Material Type: printed text Authors: Weiss, Alan (1941-), Author Publisher: San Francisco : Jossey-Bass/Pfeiffer Publication Date: 2002 Pagination: xv, 189 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 0787955140 Price: 1720 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Business consultants
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=192 How to acquire clients : powerful techniques for the successful practitioner [printed text] / Weiss, Alan (1941-), Author . - San Francisco : Jossey-Bass/Pfeiffer, 2002 . - xv, 189 p. : ill., cloth ; 25 cm.
ISBN : 0787955140 : 1720 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Business consultants
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=192 Hold
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Barcode Call number Media type Location Section Status 32002000007086 HD69.C6 W4593 2002 c.1 Book Graduate Library General Shelf Available 32002000007052 HD69.C6 W4593 2002 c.2 Book Main Library General Shelf Available Capability building for organizational transformation / Sardana, G.D / London : Bloomsbury - 2013
Title : Capability building for organizational transformation : management cases from multiple disciplines Material Type: printed text Authors: Sardana, G.D, Editor ; Thatchenkery, Tojo, Editor Edition statement: 1st ed. Publisher: London : Bloomsbury Publication Date: 2013 Pagination: xxiv, 453 p. Layout: ill, table Size: 28 cm. ISBN (or other code): 978-93-8256-341-9 Price: Gift Languages : English (eng) Descriptors: [LCSH]Business planning -- Case studies
[LCSH]Organizational change
[LCSH]Organizational change -- Case studies
[LCSH]Personnel management -- Case studies
[LCSH]Relationship marketingKeywords: Organizational.
Transformation.
Management.
BuildingClass number: HF5500.A1 C170 2013 Contents note: Part I: Focus on financial management. -- Part II: Innovation and technology.-- Part III: Focus on operational competencies.-- Part IV: Marketing strategies.-- Part V: Creating excellence through performance evaluation. -- Part VI:Crafting strategy for sustainability.-- Curricular : BALA/BBA/GE/MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23239 Capability building for organizational transformation : management cases from multiple disciplines [printed text] / Sardana, G.D, Editor ; Thatchenkery, Tojo, Editor . - 1st ed. . - London : Bloomsbury, 2013 . - xxiv, 453 p. : ill, table ; 28 cm.
ISBN : 978-93-8256-341-9 : Gift
Languages : English (eng)
Descriptors: [LCSH]Business planning -- Case studies
[LCSH]Organizational change
[LCSH]Organizational change -- Case studies
[LCSH]Personnel management -- Case studies
[LCSH]Relationship marketingKeywords: Organizational.
Transformation.
Management.
BuildingClass number: HF5500.A1 C170 2013 Contents note: Part I: Focus on financial management. -- Part II: Innovation and technology.-- Part III: Focus on operational competencies.-- Part IV: Marketing strategies.-- Part V: Creating excellence through performance evaluation. -- Part VI:Crafting strategy for sustainability.-- Curricular : BALA/BBA/GE/MBA/MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23239 Hold
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Barcode Call number Media type Location Section Status 32002000355626 HF5500.A1 C170 2013 Book Main Library General Shelf Available The competitive advantage of customer centricity / Sathit Parniangtong / Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University - 2010
Title : The competitive advantage of customer centricity : using customer centricity to deliver sustainable success Material Type: printed text Authors: Sathit Parniangtong, Author Publisher: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University Publication Date: 2010 Pagination: xiii, 371 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 9786165510981 Price: 1000 Baht General note: With compliments of Mr.Kittiratt Na-Ranong Languages : English (eng) Descriptors: [LCSH]Customer relations -- Management
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17523 The competitive advantage of customer centricity : using customer centricity to deliver sustainable success [printed text] / Sathit Parniangtong, Author . - Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, 2010 . - xiii, 371 p. : ill., hbk. ; 24 cm.
ISBN : 9786165510981 : 1000 Baht
With compliments of Mr.Kittiratt Na-Ranong
Languages : English (eng)
Descriptors: [LCSH]Customer relations -- Management
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17523 Hold
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Barcode Call number Media type Location Section Status 32002000290658 HF5415.5 S253 2010 Book Main Library General Shelf Available Customer equity / Blattberg, Robert C. / Harvard Business School Press - 2001
Title : Customer equity : building and managing relationships as valuable assets Material Type: printed text Authors: Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name Publisher: Harvard Business School Press Publication Date: 2001 Pagination: xix, 228 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0875847641 Price: 1079 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Customer services -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Customer equity : building and managing relationships as valuable assets [printed text] / Blattberg, Robert C. (1942-), Author ; Getz, Gary (1955-), Associated Name ; Thomas, Jacquelyn S. (1969-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xix, 228 p. : ill., cloth ; 24 cm.
ISBN : 0875847641 : 1079 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Customer services -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2245 Hold
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Barcode Call number Media type Location Section Status 32002000001261 HF5415.55 B585 2001 Book Graduate Library General Shelf Available Customer experience management / Schmitt, Bernd / New York : Wiley - 2003
Title : Customer experience management : a revolutionary approach to connecting with your customers Material Type: printed text Authors: Schmitt, Bernd, Author Publisher: New York : Wiley Publication Date: 2003 Pagination: xiv, 242 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0471237744 Price: 950 Baht Languages : English (eng) Descriptors: [LCSH]Customer relations
[LCSH]Customer relations -- Management
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5996 Customer experience management : a revolutionary approach to connecting with your customers [printed text] / Schmitt, Bernd, Author . - New York : Wiley, 2003 . - xiv, 242 p. : ill., cloth ; 24 cm.
ISBN : 0471237744 : 950 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer relations
[LCSH]Customer relations -- Management
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5996 Hold
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Barcode Call number Media type Location Section Status 32002000094696 HF5415.55 S35 2003 Book Main Library General Shelf Available International marketing relationships / Bridgewater, Susan / New York : Palgrave - 2002
Title : International marketing relationships Material Type: printed text Authors: Bridgewater, Susan, Author ; Egan, Colin, Associated Name Publisher: New York : Palgrave Publication Date: 2002 Series: Profitable marketing relationships series Pagination: xxii, 288 p. Layout: ill., maps, hbk. Size: 26 cm. ISBN (or other code): 9780333733776 Price: 4450 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Business networks
[LCSH]Export marketing
[LCSH]Relationship marketing
[LCSH]Strategic alliances (Business)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3423 International marketing relationships [printed text] / Bridgewater, Susan, Author ; Egan, Colin, Associated Name . - , 2002 . - xxii, 288 p. : ill., maps, hbk. ; 26 cm.. - (Profitable marketing relationships series) .
ISBN : 9780333733776 : 4450 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Business networks
[LCSH]Export marketing
[LCSH]Relationship marketing
[LCSH]Strategic alliances (Business)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3423 Hold
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Barcode Call number Media type Location Section Status 32002000047991 HF1416 B75 2002 c.1 Book Graduate Library General Shelf Available 32002000048007 HF1416 B75 2002 c.2 Book Main Library General Shelf Available Managing the customer experience / Smith, Shaun / London : Financial Times Prentice Hall - 2002
Title : Managing the customer experience : turn customers into advocates Material Type: printed text Authors: Smith, Shaun, Author ; Wheeler, Joe, Associated Name Publisher: London : Financial Times Prentice Hall Publication Date: 2002 Pagination: xvi, 254 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0273661957 Price: 1750 Baht Languages : English (eng) Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5999 Managing the customer experience : turn customers into advocates [printed text] / Smith, Shaun, Author ; Wheeler, Joe, Associated Name . - London : Financial Times Prentice Hall, 2002 . - xvi, 254 p. : ill., cloth ; 24 cm.
ISBN : 0273661957 : 1750 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty
[LCSH]Customer relations
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5999 Hold
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Barcode Call number Media type Location Section Status 32002000094357 HF5415.5 S65 2002 Book Main Library General Shelf Available Marketing channels / Pelton, Lou E. / Boston : McGraw-Hill/Irwin - 2002
Title : Marketing channels : a relationship management approach Material Type: printed text Authors: Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name Edition statement: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: McGraw-Hill/Irwin series in marketing Pagination: xxvi, 514 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0072895128 Languages : English (eng) Descriptors: [LCSH]Marketing channels
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859 Marketing channels : a relationship management approach [printed text] / Pelton, Lou E., Author ; Lumpkin, James R., Associated Name ; Strutton, David, Associated Name . - 2nd ed. . - , 2002 . - xxvi, 514 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0072895128
Languages : English (eng)
Descriptors: [LCSH]Marketing channels
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1859 Hold
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Barcode Call number Media type Location Section Status 32002000001170 HF5415.129 P45 2002 c.1 Book Graduate Library General Shelf Available 32002000001188 HF5415.129 P45 2002 c.2 Book Graduate Library General Shelf Available 32002000051035 HF5415.129 P45 2002 c.3 Book Main Library General Shelf Available The referral of a lifetime / Templeton, Timothy L. / Berrett-Koehler - 2003
Title : The referral of a lifetime : the networking system that produces botton-line results-- every day! Material Type: printed text Authors: Templeton, Timothy L., Author Edition statement: 1st ed. Publisher: Berrett-Koehler Publication Date: 2003 Pagination: viii, 132 p. Layout: ill., cloth Size: 23 cm. ISBN (or other code): 1576752402 Price: 995 Baht Languages : English (eng) Descriptors: [LCSH]Business networks
[LCSH]Business referrals
[LCSH]Customer relations
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6014 The referral of a lifetime : the networking system that produces botton-line results-- every day! [printed text] / Templeton, Timothy L., Author . - 1st ed. . - San Francisco, CA : Berrett-Koehler, 2003 . - viii, 132 p. : ill., cloth ; 23 cm.
ISBN : 1576752402 : 995 Baht
Languages : English (eng)
Descriptors: [LCSH]Business networks
[LCSH]Business referrals
[LCSH]Customer relations
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6014 Hold
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Barcode Call number Media type Location Section Status 32002000094399 HF5415.55 T45 2003 Book Main Library General Shelf Available Relationship marketing / Varey, Richard J. / John Wiley & Sons - 2002
Title : Relationship marketing : dialogue and networks in the E-Commerce era Material Type: printed text Authors: Varey, Richard J., Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: x, 217 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0470843411 Price: 2420 Baht Languages : English (eng) Descriptors: [LCSH]Customer relations
[LCSH]Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4893 Relationship marketing : dialogue and networks in the E-Commerce era [printed text] / Varey, Richard J., Author . - England : John Wiley & Sons, 2002 . - x, 217 p. : ill., pbk. ; 25 cm.
ISBN : 0470843411 : 2420 Baht
Languages : English (eng)
Descriptors: [LCSH]Customer relations
[LCSH]Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4893 Hold
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Barcode Call number Media type Location Section Status 32002000065886 HF5415.55 V37 2002 c.1 Book Graduate Library General Shelf Available 32002000065894 HF5415.55 V37 2002 c.2 Book Main Library General Shelf Available Romancing the customer / Temporal, Paul / John Wiley & Sons - 2001
Title : Romancing the customer : maximizing brand value through powerful relationship management Material Type: printed text Authors: Temporal, Paul, Author ; Trott, Martin, Associated Name Publisher: John Wiley & Sons Publication Date: 2001 Pagination: xii, 211 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0471846155 Price: 1372 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Romancing the customer : maximizing brand value through powerful relationship management [printed text] / Temporal, Paul, Author ; Trott, Martin, Associated Name . - Singapore, New York : John Wiley & Sons, 2001 . - xii, 211 p. : ill., hbk. ; 24 cm.
ISBN : 0471846155 : 1372 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Marketing
[LCSH]Relationship marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=101 Hold
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Barcode Call number Media type Location Section Status 32002000001287 HF5415.55 T46 2001 c.1 Book Main Library General Shelf Available Strategic market relationships / Donaldson, Bill / New York : Wiley - 2002
Title : Strategic market relationships : from strategy to implementation Material Type: printed text Authors: Donaldson, Bill (1948-), Author ; O'Toole, Tom (1966-), Associated Name Publisher: New York : Wiley Publication Date: 2002 Pagination: xiii, 288 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471494437 Price: 2200 Baht Languages : English (eng) Descriptors: [LCSH]Business networks
[LCSH]Industrial management
[LCSH]Relationship marketing
[LCSH]Strategic alliances (Business)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=683 Strategic market relationships : from strategy to implementation [printed text] / Donaldson, Bill (1948-), Author ; O'Toole, Tom (1966-), Associated Name . - New York : Wiley, 2002 . - xiii, 288 p. : ill., pbk. ; 24 cm.
ISBN : 0471494437 : 2200 Baht
Languages : English (eng)
Descriptors: [LCSH]Business networks
[LCSH]Industrial management
[LCSH]Relationship marketing
[LCSH]Strategic alliances (Business)Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=683 Hold
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Barcode Call number Media type Location Section Status 32002000021046 HF5415.55 D66 2002 c.1 Book Graduate Library General Shelf Available 32002000021053 HF5415.55 D66 2002 c.2 Book Main Library General Shelf Available