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Author Nigel Piercy,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesMarket-led strategic change / Piercy, Nigel / Butterworth-Heinemann - 2002
Title : Market-led strategic change : a guide to transforming the process of going to market Material Type: printed text Authors: Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name Edition statement: 3rd ed. Publisher: Butterworth-Heinemann Publication Date: 2002 Pagination: xvi, 762 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 075065225X Price: 1440 Baht General note: Previous ed. : 1997. ,Published in association with the Chartered Institute of Marketing. ,Includes index. Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Market-led strategic change : a guide to transforming the process of going to market [printed text] / Piercy, Nigel, Author ; Chartered Institute of Marketing, Associated Name . - 3rd ed. . - Oxford : Butterworth-Heinemann, 2002 . - xvi, 762 p. : ill., pbk. ; 24 cm.
ISBN : 075065225X : 1440 Baht
Previous ed. : 1997. ,Published in association with the Chartered Institute of Marketing. ,Includes index.
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3551 Hold
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Barcode Call number Media type Location Section Status 32002000054534 HF5415.13 P542 2002 Book Graduate Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2003 Series: The Irwin/McGraw-Hill series in marketing Pagination: xviii, 843 p. Layout: ill., hbk. Size: 26 cm. ISBN (or other code): 0072466650 Price: 5250 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 7th ed. . - , 2003 . - xviii, 843 p. : ill., hbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072466650 : 5250 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2975 Hold
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Barcode Call number Media type Location Section Status 32002000048957 HF5415.135 C72 2003 c.1 Book Graduate Library General Shelf Available 32002000048965 HF5415.135 C72 2003 c.2 Book Main Library General Shelf Available
Title : Strategic marketing Material Type: printed text Authors: Cravens, David W., Author ; Piercy, Nigel, Associated Name Edition statement: 9th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 2009 Series: The Irwin/McGraw-Hill series in marketing Pagination: xv, 784 p. Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 9780071263351 Price: 675 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Strategic marketing [printed text] / Cravens, David W., Author ; Piercy, Nigel, Associated Name . - 9th ed. . - , 2009 . - xv, 784 p. : ill., pbk. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071263351 : 675 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Decision making
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17146 Hold
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Copies
Barcode Call number Media type Location Section Status 32002000275691 HF5415.135 C72 2009 Book Main Library General Shelf Available
