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Author J. Paul Peter,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesConsumer behavior and marketing strategy / Peter, J. Paul / Boston : McGraw-Hill - 1999
Title : Consumer behavior and marketing strategy Material Type: printed text Authors: Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name Edition statement: 5th ed. Publisher: Boston : McGraw-Hill Publication Date: 1999 Series: McGraw-Hill/Irwin series in marketing Pagination: xxv, 545 p., [24] p. of plates Layout: ill. (some col.), cloth Size: 27 cm. ISBN (or other code): 0256261903 Price: 1540 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771 Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name . - 5th ed. . - , 1999 . - xxv, 545 p., [24] p. of plates : ill. (some col.), cloth ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0256261903 : 1540 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771 Hold
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Barcode Call number Media type Location Section Status 32002000021921 HF5415.3 P468 1999 c.1 Book Graduate Library General Shelf Available 32002000021913 HF5415.3 P468 1999 c.2 Book Main Library Library Counter Available
Title : Consumer behavior and marketing strategy Material Type: printed text Authors: Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name Edition statement: 8th ed., Intn. ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2008 Pagination: xix, 555 p. Layout: ill., map, pbk. Size: 27 cm. ISBN (or other code): 9780071259354 Price: 1148 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14093 Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name . - 8th ed., Intn. ed. . - Boston : McGraw-Hill/Irwin, 2008 . - xix, 555 p. : ill., map, pbk. ; 27 cm.
ISBN : 9780071259354 : 1148 Baht
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14093 Hold
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Barcode Call number Media type Location Section Status 32002000240695 HF5415.3 P468 2008 c.2 Book Graduate Library General Shelf Available 32002000240687 HF5415.3 P468 2008 c.1 Book Main Library General Shelf Available
Title : Marketing : creating value for customers Material Type: printed text Authors: Churchill, Gilbert A., Author ; Peter, J. Paul, Associated Name Edition statement: 2nd ed. Publisher: Boston : Irwin/McGraw Hill Publication Date: 1998 Series: Irwin series in marketing Pagination: xxiv, 630 p. Layout: ill., (col.) maps, pbk. Size: 29 cm. ISBN (or other code): 0256228779 Languages : English (eng) Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=809 Marketing : creating value for customers [printed text] / Churchill, Gilbert A., Author ; Peter, J. Paul, Associated Name . - 2nd ed. . - , 1998 . - xxiv, 630 p. : ill., (col.) maps, pbk. ; 29 cm.. - (Irwin series in marketing) .
ISBN : 0256228779
Languages : English (eng)
Descriptors: [LCSH]Marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=809 Hold
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Barcode Call number Media type Location Section Status 32002000023281 HF5415 C527 1998 c.1 Book Graduate Library General Shelf Available 32002000023273 HF5415 C527 1998 c.2 Book Graduate Library General Shelf Available 32002000055739 HF5415 C527 1998 c.3 Book Main Library General Shelf Available
Title : Marketing management : knowledge and skills Material Type: printed text Authors: Peter, J. Paul, Author ; Donnelly, James H., Associated Name Edition statement: 6th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2001 Pagination: xx, 876 p. Layout: ill. (some col.), maps, hbk. Size: 26 cm. ISBN (or other code): 0072315571 Price: 1320 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706 Marketing management : knowledge and skills [printed text] / Peter, J. Paul, Author ; Donnelly, James H., Associated Name . - 6th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 876 p. : ill. (some col.), maps, hbk. ; 26 cm.
ISBN : 0072315571 : 1320 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=706 Hold
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Barcode Call number Media type Location Section Status 32002000022754 HF5415.13 P387 2001 c.1 Book Graduate Library General Shelf Available 32002000022762 HF5415.13 P387 2001 c.2 Book Main Library General Shelf Available
