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Marketing communication management / Ottesen, Otto / Copenhagen Business School Press - 2001

Public ISBD No review available on this record. Title : Marketing communication management : a holistic approach for increased profitability Material Type: printed text Authors: Ottesen, Otto (1936-), Author Publisher: Copenhagen Business School Press Publication Date: 2001 Pagination: 358 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 8716133358 Price: 2623 Baht General note: "A holistic approach for increased profitability"--Cover. Languages : English (eng) Descriptors: [LCSH]Communication in marketing [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186 Marketing communication management : a holistic approach for increased profitability [printed text] / Ottesen, Otto (1936-), Author . - Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001 . - 358 p. : ill., hbk. ; 23 cm. ISBN : 8716133358 : 2623 Baht "A holistic approach for increased profitability"--Cover. Languages : English (eng) Descriptors: [LCSH]Communication in marketing [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186

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Barcode	Call number	Media type	Location	Section	Status
32002000026060	HF5415.123 O88 2001 c.1	Book	Graduate Library	General Shelf	Available