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Title : Brands : visions and values Material Type: printed text Authors: Callow, Clive (1938-), Author ; Goodchild, John (1943-), Associated Name Publisher: Joh Wiley & Sons, Inc. Publication Date: 2001 Series: UKSIP series Pagination: ix, 161 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0471497428 Price: 1760 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Valuation -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1060 Brands : visions and values [printed text] / Callow, Clive (1938-), Author ; Goodchild, John (1943-), Associated Name . - , 2001 . - ix, 161 p. : ill., hbk. ; 24 cm.. - (UKSIP series) .
ISBN : 0471497428 : 1760 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Valuation -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1060 Hold
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Barcode Call number Media type Location Section Status 32002000012201 HD69.B7 B738 2001 c.2 Book Main Library General Shelf Available 32002000012219 HD69.B7 B738 2001 c.1 Book Main Library Library Counter Available
Title : Building brands & belivers : how to connect with consumers using archetypes Material Type: printed text Authors: Wertime, Kent, Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xvi, 267 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820674 Price: 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm.
ISSN : 0470820674 : 896 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Hold
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Barcode Call number Media type Location Section Status 32002000061935 HD69.B7 W47 2002 Book Main Library General Shelf Available
Title : Customized the brand : make it more desirable - and profitable Material Type: printed text Authors: Nilson, Torsten H., Author Publisher: John Wiley & Sons Publication Date: 2003 Pagination: xi, 179 p. Layout: cloth Size: 24 cm. ISBN (or other code): 0470848227 Price: 1166 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Valuation -- Management Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4997 Customized the brand : make it more desirable - and profitable [printed text] / Nilson, Torsten H., Author . - England : John Wiley & Sons, 2003 . - xi, 179 p. : cloth ; 24 cm.
ISBN : 0470848227 : 1166 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Valuation -- Management Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4997 Hold
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Barcode Call number Media type Location Section Status 32002000066637 HD69.B7 N539 2003 Book Main Library General Shelf Available
