Title :	Marketing communication management : a holistic approach for increased profitability
Material Type:	printed text
Authors:	Ottesen, Otto (1936-), Author
Publisher:	Copenhagen Business School Press
Publication Date:	2001
Pagination:	358 p.
Layout:	ill., hbk.
Size:	23 cm.
ISBN (or other code):	8716133358
Price:	2623 Baht
General note:	"A holistic approach for increased profitability"--Cover.
Languages :	English (eng)
Descriptors:	[LCSH]Communication in marketing [LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186

Marketing communication management : a holistic approach for increased profitability [printed text] / Ottesen, Otto (1936-), Author . - Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001 . - 358 p. : ill., hbk. ; 23 cm.
ISBN : 8716133358 : 2623 Baht
"A holistic approach for increased profitability"--Cover.
Languages : English (eng)

Descriptors:	[LCSH]Communication in marketing [LCSH]Marketing -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1186