Title :	How to prepare a promotional plan
Material Type:	printed text
Authors:	Waller, David, Author
Publisher:	McGraw-Hill companies, Inc.
Publication Date:	1999
Pagination:	xi, 100 p.
Layout:	ill., pbk.
Size:	24 cm.
Accompanying material:	1 computer laser disc.
ISBN (or other code):	9780074706534
Languages :	English (eng)
Descriptors:	[LCSH]Communication in marketing [LCSH]Marketing -- Management [LCSH]Sales promotion -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1135

How to prepare a promotional plan [printed text] / Waller, David, Author . - Sydney/ New York : McGraw-Hill companies, Inc., 1999 . - xi, 100 p. : ill., pbk. ; 24 cm. + 1 computer laser disc.
ISBN : 9780074706534
Languages : English (eng)

Descriptors:	[LCSH]Communication in marketing [LCSH]Marketing -- Management [LCSH]Sales promotion -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1135