Title :	Principles of services marketing
Material Type:	printed text
Authors:	Palmer, Adrian (1955-), Author
Publisher:	McGraw-Hill
Publication Date:	1994
Pagination:	xvi, 516 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0077097483
Price:	1100 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Service industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1080

Principles of services marketing [printed text] / Palmer, Adrian (1955-), Author . - London, New York : McGraw-Hill, 1994 . - xvi, 516 p. : ill., pbk. ; 24 cm.
ISBN : 0077097483 : 1100 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Service industries -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1080