From this page you can:
Home |
Author details
Author Gary L. Lilien, (1946-)
Available item(s) by this author
Add the result to your basket Make a suggestion Refine your search Apply to external sourcesMarketing management / Lilien, Gary L. / Boyd & Fraser Pub. - 1993
Title : Marketing management : analytic exercises for spreadsheets Material Type: printed text Authors: Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name Edition statement: 2nd ed. Publisher: Boyd & Fraser Pub. Publication Date: 1993 Series: Scientific Press series Pagination: xviii, 238 p. Layout: ill., pbk. : with 3 1/2" disk Size: 24 cm. Accompanying material: 1 computer disk (3 1/2 in.) ISBN (or other code): 0894262394 Price: 500 Baht General note: "Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso.,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii.
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavejLanguages : English (eng) Descriptors: [LCSH]Electronic spreadsheets
[LCSH]Marketing -- Decision making -- Data processing
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17213 Marketing management : analytic exercises for spreadsheets [printed text] / Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name . - 2nd ed. . - , 1993 . - xviii, 238 p. : ill., pbk. : with 3 1/2" disk ; 24 cm. + 1 computer disk (3 1/2 in.). - (Scientific Press series) .
ISBN : 0894262394 : 500 Baht
"Formerly titled: Marketing management analytic exercises with Lotus 1-2-3."--T.p. verso.,"Keyed to Philip Kotler's Marketing management, 7th edition, 1991. However, the text and exercises...can be used with any other text."--P. xiii.
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)
Descriptors: [LCSH]Electronic spreadsheets
[LCSH]Marketing -- Decision making -- Data processing
[LCSH]Marketing -- Management
[LCSH]Marketing -- Management -- Data processingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17213 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000276442 HF5415.13 L728 1993 Book Graduate Library General Shelf Available Marketing models / Lilien, Gary L. / Prentice-Hall - 1992
Title : Marketing models Material Type: printed text Authors: Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name ; Moorthy, K. Sridhar, Associated Name Publisher: Prentice-Hall Publication Date: 1992 Pagination: xv, 803 p. Layout: ill., pbk. Size: 25 cm. ISBN (or other code): 0135619297 Price: 500 Baht General note: With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej Languages : English (eng) Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Modeles econometriquesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7900 Marketing models [printed text] / Lilien, Gary L. (1946-), Author ; Kotler, Philip, Associated Name ; Moorthy, K. Sridhar, Associated Name . - Englewood Cliffs, NJ : Prentice-Hall, 1992 . - xv, 803 p. : ill., pbk. ; 25 cm.
ISBN : 0135619297 : 500 Baht
With compliments of Assoc.Prof.Dr.Chuvej Chansa-ngavej
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Management
[LCSH]Marketing -- Modeles econometriquesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7900 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000274579 HF5415.13 L728 1992 Book Main Library Library Counter Available