Title :	Marketing management : text and cases
Material Type:	printed text
Authors:	Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name
Edition statement:	Intn. ed.
Publisher:	Irwin
Publication Date:	2005
Series:	The Irwin series in marketing
Pagination:	xiii, 812 p.
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	007124218X
Price:	927 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560

Marketing management : text and cases [printed text] / Lal, Rajiv, Author ; Quelch, John A., Associated Name ; Rangan, V. Kasturi, Associated Name  . -  Intn. ed. . - , 2005 . - xiii, 812 p. : ill., pbk. ; 26 cm.. - (The Irwin series in marketing) .
ISBN : 007124218X : 927 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Management [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=10560