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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. The best way to create a buzz for your product / Fuscaldo, Donna
Collection Title: Clipping Collection Title : The best way to create a buzz for your product Material Type: electronic document Authors: Fuscaldo, Donna, Author Languages : English (eng) Descriptors: [LCSH]Internet marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7497 Clipping Collection. The best way to create a buzz for your product [electronic document] / Fuscaldo, Donna, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Internet marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7497 Hold
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Barcode Call number Media type Location Section Status 32002000122224 HF03090B Clipping Graduate Library Clipping Shelf Available Clipping Collection. Going global / Waters, Richard
Collection Title: Clipping Collection Title : Going global : from shopping to search, America's online giants have their sights set on international expansion Material Type: printed text Authors: Waters, Richard, Author ; Nuttall, Chris, Associated Name Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12800 Clipping Collection. Going global : from shopping to search, America's online giants have their sights set on international expansion [printed text] / Waters, Richard, Author ; Nuttall, Chris, Associated Name . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12800 Hold
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Barcode Call number Media type Location Section Status 32002000204022 HF04020 Clipping Main Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Google starts to reach for bigger ad market Material Type: electronic document Authors: Hansell, Saul, Author Languages : English (eng) Descriptors: [LCSH]Internet advertising
[LCSH]Internet marketing
[LCSH]Web search enginesRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12109 Clipping Collection. Google starts to reach for bigger ad market [electronic document] / Hansell, Saul, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Internet advertising
[LCSH]Internet marketing
[LCSH]Web search enginesRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12109 Hold
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Barcode Call number Media type Location Section Status 32002000201234 HF05010B Clipping Graduate Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Industry's future is on the line Material Type: electronic document Authors: Schwarts, John, Author ; Markoff, John, Associated Name Languages : English (eng) Descriptors: [LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8310 Clipping Collection. Industry's future is on the line [electronic document] / Schwarts, John, Author ; Markoff, John, Associated Name . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8310 Hold
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Barcode Call number Media type Location Section Status 32002000123644 HD04006B Clipping Graduate Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Research a consumer product Material Type: electronic document Authors: Fry, Jason, Author Languages : English (eng) Descriptors: [LCSH]Internet marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7496 Clipping Collection. Research a consumer product [electronic document] / Fry, Jason, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Internet marketing Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7496 Hold
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Barcode Call number Media type Location Section Status 32002000122216 HF03089B Clipping Graduate Library Clipping Shelf Available
Collection Title: Clipping Collection Title : A tussle for power in online shopping : the sites may have the goods, but search engines have the eyeballs Material Type: printed text Authors: Waters, Richard, Author Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]e-Commerce
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12796 Clipping Collection. A tussle for power in online shopping : the sites may have the goods, but search engines have the eyeballs [printed text] / Waters, Richard, Author . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]e-Commerce
[LCSH]Electronic commerce
[LCSH]Internet marketingRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12796 Hold
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Barcode Call number Media type Location Section Status 32002000204006 HF04019 Clipping Main Library Clipping Shelf Available
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar Material Type: printed text Authors: Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2018 Pagination: viii, 82 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018Languages : English (eng) Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 SIU IS. Effectiveness of Facebook Marketing on Computer and Information Technology Training Centers in Mandalay, Myanmar [printed text] / Zin Naing Nay Lin, Author ; Opas Piansoongnern, Associated Name ; Chanchai Bunchapattanasakda, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2018 . - viii, 82 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU IS: SOM-MBA-2018-M06
IS [MS. [MBA]] -- Shinawatra University, 2018
Languages : English (eng)
Descriptors: [LCSH]Internet marketing
[LCSH]Social media -- MarketingKeywords: Buying behavior,
AIDA model,
Decision making process,
Personality traits,
Intrinsic motivation,
Brands’ pages,
Page engagement,
“Call” buttonAbstract: Purpose – Purpose of this study is to understand effectiveness of Facebook marketing strategies used by many educational firms over specific audiences’ buying behaviors from the perspective of AIDA model and buying processes. Especially to identify personality traits of majority of higher educated audiences and their intrinsic motivation on training courses, information searching, and engagement with training schools’ Facebook post and finally to understand how much brands’ pages marketing strategies on Facebook impact on audiences’ buying process.
Method – This study being on training centers’ effective use of pages on Facebook thus segmentation and targeting and approaches to reach right audiences are critical. 109 respondents’ were collected through Google survey form and 620 questionnaire papers were translated into Burmese then delivered to different schools and education centers from which 348 respondents’ completed paper were collected. Total of 457 questionnaires were used to analyze in this study from total of 729 questionnaire papers through focus group by their supervisors.
Finding – This study support nine hypothesizes in which significant relation of personality traits toward all of need recognition, information searching and page engagement then relationship of need recognition information searching and page engagement towards use of “Call” button in Facebook pages (Convicting), finally relationship between use of “Call” button and enrollment, were significantly proved in this study.Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27845 Hold
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Barcode Call number Media type Location Section Status 32002000597961 SIU IS: SOM-MBA-2018-M06 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000597953 SIU IS: SOM-MBA-2018-M06 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley Material Type: printed text Authors: Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2019 Pagination: viii, 76 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht. General note: SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019Languages : English (eng) Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 SIU IS. Effectiveness of Facebook Marketing in Consumer Buying Behavior in Kathmandu Valley [printed text] / Niraj Wagle, Author ; Ousanee Sawagvudcharee, Associated Name ; Fuangfa Amponstira, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2019 . - viii, 76 p. : Tables, ill. ; 30 cm.
500.00 Baht.
SIU IS: SOM-MBA-2019-N10
IS [MS. [MBA]] -- Shinawatra University, 2019
Languages : English (eng)
Descriptors: [LCSH]Consumer behavior
[LCSH]Internet marketingKeywords: Attitude Towards Facebook Advertising, Facebook Environment, Consumer Buying Behavior, Age, Gender Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27998 Hold
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Barcode Call number Media type Location Section Status 32002000607463 SIU IS: SOM-MBA-2019-N10 c.1 SIU Independent Study Graduate Library Thesis Corner Available 32002000607422 SIU IS: SOM-MBA-2019-N10 c.2 SIU Independent Study Graduate Library Thesis Corner Available
Collection Title: SIU IS Title : Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar Material Type: printed text Authors: Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name Publisher: Bangkok: Shinawatra University Publication Date: 2017 Pagination: v, 32 p. Layout: ill, Tables. Size: 30 cm. Price: 500.00 General note: SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017Languages : English (eng) Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 SIU IS. Study of Consumers' Perception Over Factors Effecting Intention to use Online Shopping in Mandalay, Myanmar [printed text] / Thura Tun, Author ; Walsh, John, Associated Name ; Ousanee Sawagvudcharee, Associated Name . - [S.l.] : Bangkok: Shinawatra University, 2017 . - v, 32 p. : ill, Tables. ; 30 cm.
500.00
SIU IS: SOM-MBA-2017-M01
IS [MS. [MBA]] -- Shinawatra University, 2017
Languages : English (eng)
Descriptors: [LCSH]Customer behavior -- Mandalay
[LCSH]Internet marketingKeywords: Online Shopping, Consumer Perception, Product Characteristics Abstract: The major objective of this study is to understand consumers' perception over the factors affecting the Myanmar consumers' intention to use online shopping. Some adoption from Model of Intention, Adoption, and Continuance (MIAC) and Framework of Online Consumer Behavior was used to design the study. Respondents' perception over the factors relating the Environmental Influences, Product Characteristics, Medium Characteristics and Merchant/Intermediary Characteristics were collected and analyzed. Factors were tested to find the significant relationship between respondents' demographics factors such as gender, age and income. And some statistical significance was identified. Curricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=27607 Hold
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Barcode Call number Media type Location Section Status 32002000596914 SIU IS: SOM-MBA-2017-M01 SIU Independent Study Graduate Library Thesis Corner Available
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Barcode Call number Media type Location Section Status 32002000061943 HF6146.I58 F67 2000 Book Main Library General Shelf Available
Title : 'All-to-one' : the winning model for marketing in the post-internet economy Material Type: printed text Authors: Luengo-Jones, Steve, Author Publisher: McGraw-Hill Publication Date: 2001 Pagination: xvii, 278 p., [1] folded leaf of plates Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0077097998 Price: 1570 Baht Languages : English (eng) Descriptors: [LCSH]Internet marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=669 'All-to-one' : the winning model for marketing in the post-internet economy [printed text] / Luengo-Jones, Steve, Author . - London, Burr Ridge, IL. : McGraw-Hill, 2001 . - xvii, 278 p., [1] folded leaf of plates : ill., hbk. ; 24 cm.
ISBN : 0077097998 : 1570 Baht
Languages : English (eng)
Descriptors: [LCSH]Internet marketing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=669 Hold
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Barcode Call number Media type Location Section Status 32002000018760 HF5415.1265 L84 2001 c.1 Book Graduate Library General Shelf Available 32002000018778 HF5415.1265 L84 2001 c.2 Book Main Library General Shelf Available
Title : Annual editions : internet and business 2001/2002 Material Type: printed text Authors: Price, Robert W., Author Edition statement: 1st ed. Publisher: Dushkin McGraw-Hill Publication Date: 2001 Pagination: x, 229 p. Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 0072396245 Price: 229 Baht Languages : English (eng) Descriptors: [LCSH]Internet advertising
[LCSH]Internet marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5959 Annual editions : internet and business 2001/2002 [printed text] / Price, Robert W., Author . - 1st ed. . - Guilford, Connecticut : Dushkin McGraw-Hill, 2001 . - x, 229 p. : ill., pbk. ; 28 cm.
ISBN : 0072396245 : 229 Baht
Languages : English (eng)
Descriptors: [LCSH]Internet advertising
[LCSH]Internet marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5959 Hold
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Barcode Call number Media type Location Section Status 32002000078293 HF5415.126 .I58 A642 2001 c.1 Reference Book Graduate Library References Shelf Available 32002000078301 HF5415.126 .I58 A642 2001 c.2 Reference Book Main Library References Shelf Available
Title : Branding @ the digital age Material Type: printed text Authors: Gerstman, Richard, Author ; Meyers, Herbert M., Associated Name Publisher: New York : Palgrave Publication Date: 2001 Pagination: xii, 178 p. ports. Layout: hbk. Size: 25 cm. ISBN (or other code): 033394769X Price: 2985 Baht General note: "12 visions"--Spine. ,Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Internet marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3459 Branding @ the digital age [printed text] / Gerstman, Richard, Author ; Meyers, Herbert M., Associated Name . - New York : Palgrave, 2001 . - xii, 178 p. ports. : hbk. ; 25 cm.
ISBN : 033394769X : 2985 Baht
"12 visions"--Spine. ,Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Internet marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3459 Hold
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Barcode Call number Media type Location Section Status 32002000047298 HF5415.1265 B72 2001 c.1 Book Graduate Library General Shelf Available 32002000047306 HF5415.1265 B72 2001 c.2 Book Main Library General Shelf Available
Title : Building B2B applications with XML : a resource guide Material Type: printed text Authors: Fitzgerald, Michael, Author Publisher: New York : John Wiley & Sons Publication Date: 2001 Pagination: xxiii, 310 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0471404012 Price: 1647 Baht Languages : English (eng) Descriptors: [LCSH]Electronic commerce
[LCSH]Internet marketing
[LCSH]XML (Document markup language)Curricular : MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=476 Building B2B applications with XML : a resource guide [printed text] / Fitzgerald, Michael, Author . - New York : John Wiley & Sons, 2001 . - xxiii, 310 p. : ill., pbk. ; 24 cm.
ISBN : 0471404012 : 1647 Baht
Languages : English (eng)
Descriptors: [LCSH]Electronic commerce
[LCSH]Internet marketing
[LCSH]XML (Document markup language)Curricular : MSIT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=476 Hold
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Barcode Call number Media type Location Section Status 32002000000172 HF5548.32 F575 2001 Book Graduate Library General Shelf Available
Title : A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs Material Type: printed text Authors: Kittipong Sophonthummapharn, Author ; Umea University. Faculty of Social Sciences, Associated Name Publisher: Umea University Publication Date: 2008 Pagination: 273 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9789172646230 Price: 1000 Baht General note: Doctoral thesis.
With compliments of Mr. Kittipong SophonthummapharnLanguages : English (eng) Descriptors: [LCSH]Customer Relationship Management
[LCSH]Entrepreneurship
[LCSH]Internet marketing
[LCSH]Manufacturing
[LCSH]Research, Industrial -- Management
[LCSH]Small business -- Management -- Thailand -- Case studies
[LCSH]Small Business Enterprises
[LCSH]Technological innovationsCurricular : BBA/BSCS/BSMT/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14365 A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs [printed text] / Kittipong Sophonthummapharn, Author ; Umea University. Faculty of Social Sciences, Associated Name . - Sweden : Umea University, 2008 . - 273 p. : ill., pbk. ; 24 cm.
ISBN : 9789172646230 : 1000 Baht
Doctoral thesis.
With compliments of Mr. Kittipong Sophonthummapharn
Languages : English (eng)
Descriptors: [LCSH]Customer Relationship Management
[LCSH]Entrepreneurship
[LCSH]Internet marketing
[LCSH]Manufacturing
[LCSH]Research, Industrial -- Management
[LCSH]Small business -- Management -- Thailand -- Case studies
[LCSH]Small Business Enterprises
[LCSH]Technological innovationsCurricular : BBA/BSCS/BSMT/MBA/MSIT/MSM/PhDM/PhDT Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14365 Hold
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Barcode Call number Media type Location Section Status 32002000247450 HD62.37 K626 2008 Book Main Library General Shelf Available
