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Marketing management / Boyd, Harper W. / Boston : McGraw-Hill/Irwin - 2002

Public ISBD No review available on this record. Title : Marketing management : a strategic decision - making approach Material Type: printed text Authors: Boyd, Harper W., Author ; Larreche, Jean-Claude, Associated Name ; Mullins, John, Associated Name Edition statement: 4th ed. Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2002 Series: The McGraw-Hill/Irwin series in marketing Pagination: xxi, 594 p.b Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 0072315237 Price: 586 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1858 Marketing management : a strategic decision - making approach [printed text] / Boyd, Harper W., Author ; Larreche, Jean-Claude, Associated Name ; Mullins, John, Associated Name  . -  4th ed. . - , 2002 . - xxi, 594 p.b : ill., pbk. ; 26 cm. + 1 CD-ROM (4 3/4 in.).. - (The McGraw-Hill/Irwin series in marketing) . ISBN : 0072315237 : 586 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1858

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Barcode	Call number	Media type	Location	Section	Status
32002000002319	HF5415.13 B669 2002 c.1	Book	Graduate Library	General Shelf	Available
32002000270510	HF5415.13 B669 2002 c.3	Book	Graduate Library	General Shelf	Available
32002000110864	HF5415.13 B669 2002 c.1	CD Accompany	Graduate Library	Library Counter	Available
32002000002327	HF5415.13 B669 2002 c.2	Book	Main Library	General Shelf	Available
32002000133817	HF5415.13 B669 2002 c.2	CD Accompany	Main Library	Library Counter	Available