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Author Charles W. Lamb,
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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesMarketing / Lamb, Charles W. / Thomson/South-Western - 2004
Title : Marketing Material Type: printed text Authors: Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name Edition statement: 7th ed. Publisher: Thomson/South-Western Publication Date: 2004 Pagination: xxxviii, 774 p. (col.) Layout: ill., hbk. Size: 29 cm. Accompanying material: 1 CD-ROM (4 3/4 in.). ISBN (or other code): 0324147988 Price: 909 Baht Languages : English (eng) Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Marketing [printed text] / Lamb, Charles W., Author ; Hair, Joseph F., Associated Name ; McDaniel, Carl D., Associated Name . - 7th ed. . - Mason, Ohio : Thomson/South-Western, 2004 . - xxxviii, 774 p. (col.) : ill., hbk. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
ISBN : 0324147988 : 909 Baht
Languages : English (eng)
Descriptors: [LCSH]Marketing
[LCSH]Marketing -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7452 Hold
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Barcode Call number Media type Location Section Status 32002000116549 HF5415 L26 2004 Book Main Library General Shelf Available 32002000132439 HF5415 L26 2004 c.1 CD Accompany Main Library Library Counter Available Strategic marketing management cases / Cravens, David W. / McGraw-Hill/Irwin - 2002
Title : Strategic marketing management cases Material Type: printed text Authors: Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name Edition statement: 7th ed. Publisher: McGraw-Hill/Irwin Publication Date: 2002 Series: The Irwin/McGraw-Hill series in marketing Pagination: xvi, 685 p. Layout: ill., pbk. Size: 26 cm. Accompanying material: 1 computer disc (4 3/4 in.). ISBN (or other code): 0072429461 Languages : English (eng) Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Strategic marketing management cases [printed text] / Cravens, David W., Author ; Crittenden, Victoria Lynn, Associated Name ; Lamb, Charles W., Associated Name . - 7th ed. . - , 2002 . - xvi, 685 p. : ill., pbk. ; 26 cm. + 1 computer disc (4 3/4 in.).. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 0072429461
Languages : English (eng)
Descriptors: [LCSH]Marketing -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=131 Hold
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Barcode Call number Media type Location Section Status 32002000002301 HF5415 C6944 2002 c.1 Book Graduate Library General Shelf Available 32002000002293 HF5415 C6944 2002 c.2 Book Graduate Library General Shelf Available 32002000105278 HF5415 C6944 2002 c.1 CD Accompany Graduate Library Library Counter Available 32002000105260 HF5415 C6944 2002 c.2 CD Accompany Graduate Library Library Counter Available 32002000038628 HF5415 C6944 2002 c.3 Book Main Library General Shelf Available 32002000135234 HF5415 C6944 2002 c.3 CD Accompany Main Library Library Counter Available