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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Why it pays to jump on the brand-wagon / London, Simon
Collection Title: Clipping Collection Title : Why it pays to jump on the brand-wagon Material Type: electronic document Authors: London, Simon, Author ; Adker, David A, Associated Name Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5210 Clipping Collection. Why it pays to jump on the brand-wagon [electronic document] / London, Simon, Author ; Adker, David A, Associated Name . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5210 Hold
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Barcode Call number Media type Location Section Status 32002000186385 HF04015 Clipping Main Library Clipping Shelf Available SIU RS. A study of brand influences on high value customers sustainability / Auemporn Srisomboon / Bangkok : Shinawatra University - 2010
Collection Title: SIU RS Title : A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) Material Type: printed text Authors: Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: xi, 179 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 SIU RS. A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) [printed text] / Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name . - Bangkok : Shinawatra University, 2010 . - xi, 179 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 Hold
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Barcode Call number Media type Location Section Status 32002000508729 SIU RS SOM-MBA-2010-01 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000296820 SIU RS SOM-MBA 2010-01 SIU Research Study Main Library Thesis Corner Available
Title : Advanced brand management : managing brands in a changing world Material Type: printed text Authors: Temporal, Paul, Author Edition statement: 2nd ed. Publisher: John Wiley & Sons (Asia) Publication Date: 2010 Pagination: xix, 350 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 9780470824498 Price: 850 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16735 Advanced brand management : managing brands in a changing world [printed text] / Temporal, Paul, Author . - 2nd ed. . - Singapore : John Wiley & Sons (Asia), 2010 . - xix, 350 p. : ill., pbk. ; 24 cm.
ISBN : 9780470824498 : 850 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16735 Hold
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Barcode Call number Media type Location Section Status 32002000286300 HD69.B7 T448 2010 Book Main Library General Shelf Available
Title : Advanced brand management : from vision to valuation Material Type: printed text Authors: Temporal, Paul, Author Publisher: John Wiley & Sons (Asia), Chichester Publication Date: 2002 Pagination: xv, 296 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 047147925X Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1074 Advanced brand management : from vision to valuation [printed text] / Temporal, Paul, Author . - Singapore : John Wiley & Sons (Asia), Chichester, 2002 . - xv, 296 p. : ill., cloth ; 24 cm.
ISBN : 047147925X : 1650 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1074 Hold
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Barcode Call number Media type Location Section Status 32002000014587 HD69.B7 T448 2002 c.1 Book Graduate Library General Shelf Available 32002000014579 HD69.B7 T448 2002 c.2 Book Main Library General Shelf Available
Title : How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them Material Type: printed text Authors: Aitchison, Jim, Author Publisher: J. Wiley & Sons (Asia) Publication Date: 2002 Pagination: xviii, 411 p. Layout: ill., ports., cloth Size: 26 cm. ISBN (or other code): 0470820551 Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising -- Asia
[LCSH]Advertising -- Pacific area
[LCSH]Advertising campaigns
[LCSH]Brand name products -- Management
[LCSH]Communication in marketing -- Asia
[LCSH]Communication in marketing -- Pacific AreaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727 How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them [printed text] / Aitchison, Jim, Author . - Singapore : J. Wiley & Sons (Asia), 2002 . - xviii, 411 p. : ill., ports., cloth ; 26 cm.
ISBN : 0470820551 : 1650 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Advertising -- Asia
[LCSH]Advertising -- Pacific area
[LCSH]Advertising campaigns
[LCSH]Brand name products -- Management
[LCSH]Communication in marketing -- Asia
[LCSH]Communication in marketing -- Pacific AreaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727 Hold
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Barcode Call number Media type Location Section Status 32002000019149 HF5813.A74 A43 2002 c.2 Book Main Library General Shelf Available 32002000019156 HF5813.A74 A43 2002 c.1 Book Main Library Library Counter Available
Title : Brand driven : the route to integrated branding through great leadership Material Type: printed text Authors: LePla, F. Joseph (1955-), Author ; Davis, Susan V. (Susan Voeller) (1966-), Associated Name ; Parker, Lynn M. (1956-), Associated Name Publisher: Kogan Page Publication Date: 2003 Pagination: xvi, 334 p. Layout: ill., cloth Size: 25 cm. ISBN (or other code): 0749437979 Price: 1795 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]LeadershipCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6003 Brand driven : the route to integrated branding through great leadership [printed text] / LePla, F. Joseph (1955-), Author ; Davis, Susan V. (Susan Voeller) (1966-), Associated Name ; Parker, Lynn M. (1956-), Associated Name . - London, Sterling, VA : Kogan Page, 2003 . - xvi, 334 p. : ill., cloth ; 25 cm.
ISBN : 0749437979 : 1795 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]LeadershipCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6003 Hold
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Barcode Call number Media type Location Section Status 32002000094654 HD69.B7 L467 2003 Book Main Library General Shelf Available
Title : The Brandmindset Material Type: printed text Authors: Knapp, Duane E., Author ; BrandStrategy Inc., Associated Name Publisher: New York : McGraw-Hill Publication Date: 2000 Pagination: xxiii, 277 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 007134795X Price: 1380 Baht General note: "BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=859 The Brandmindset [printed text] / Knapp, Duane E., Author ; BrandStrategy Inc., Associated Name . - New York : McGraw-Hill, 2000 . - xxiii, 277 p. : ill., cloth ; 24 cm.
ISBN : 007134795X : 1380 Baht
"BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- ManagementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=859 Hold
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Barcode Call number Media type Location Section Status 32002000024784 HD69.B7 K62 2000 c.2 Book Main Library General Shelf Available 32002000024776 HD69.B7 K62 2000 c.1 Book Main Library Library Counter Available
Title : Building brands & belivers : how to connect with consumers using archetypes Material Type: printed text Authors: Wertime, Kent, Author Publisher: John Wiley & Sons Publication Date: 2002 Pagination: xvi, 267 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820674 Price: 896 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Building brands & belivers : how to connect with consumers using archetypes [printed text] / Wertime, Kent, Author . - Singapore : John Wiley & Sons, 2002 . - xvi, 267 p. : ill., hbk. ; 24 cm.
ISSN : 0470820674 : 896 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Valuation -- Management
[LCSH]Customer loyalty
[LCSH]Marketing -- ManagementCurricular : BBA/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4535 Hold
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Barcode Call number Media type Location Section Status 32002000061935 HD69.B7 W47 2002 Book Main Library General Shelf Available
Title : The infinite asset : managing brands to build new value Material Type: printed text Authors: Hill, Sam, Author ; Lederer, Christian (1965-), Associated Name Publisher: Harvard Business School Press Publication Date: 2001 Pagination: xii, 238 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 1578512492 Price: 991 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2578 The infinite asset : managing brands to build new value [printed text] / Hill, Sam, Author ; Lederer, Christian (1965-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2001 . - xii, 238 p. : ill., cloth ; 24 cm.
ISBN : 1578512492 : 991 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Brand name products -- Management -- Case studiesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2578 Hold
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Barcode Call number Media type Location Section Status 32002000000891 HD69.B7 H55 2001 Book Main Library General Shelf Available
Title : The Olympic games effect : how sports marketing builds strong brands Material Type: printed text Authors: Davis, John A., Author Publisher: John Wiley & Sons Ltd Publication Date: 2008 Pagination: x, 350 p. Layout: cloth Size: 24 cm. ISBN (or other code): 9780470823668 Price: 1048 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Olympics -- Management
[LCSH]Sports -- Marketing
[LCSH]Sports -- Societies, etc. -- Marketing
[LCSH]Sports administrationCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414 The Olympic games effect : how sports marketing builds strong brands [printed text] / Davis, John A., Author . - S.l. : John Wiley & Sons Ltd, 2008 . - x, 350 p. : cloth ; 24 cm.
ISBN : 9780470823668 : 1048 Baht
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Olympics -- Management
[LCSH]Sports -- Marketing
[LCSH]Sports -- Societies, etc. -- Marketing
[LCSH]Sports administrationCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14414 Hold
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Barcode Call number Media type Location Section Status 32002000247526 GV716 D262 2008 Book Main Library General Shelf Available
Title : Warriors on the high wire : the balancing act of brand leadership in the 21st century Material Type: printed text Authors: Gilmore, Fiona, Author Publisher: London : HarperCollins Business Publication Date: 2001 Pagination: xix, 215 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0007112297 Price: 1076 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120 Warriors on the high wire : the balancing act of brand leadership in the 21st century [printed text] / Gilmore, Fiona, Author . - London : HarperCollins Business, 2001 . - xix, 215 p. : ill., hbk. ; 24 cm.
ISBN : 0007112297 : 1076 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Management
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4120 Hold
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Barcode Call number Media type Location Section Status 32002000057628 HD69.B7 W37 2001 Book Main Library General Shelf Available
