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SIU Thesis. Factors that influence customer churn in telecommunication industry in Bangkok / Nattasit Thamsaranasakul / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : Factors that influence customer churn in telecommunication industry in Bangkok Material Type: printed text Authors: Nattasit Thamsaranasakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: viii, 84 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Assoc. Prof. Dr.Chuvej Chansa-ngavej (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Asst. Prof. Dr.Chanchai Bunchapattanasakda (Committee). Languages : English (eng) Descriptors: [LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]Personal communication service systems
[LCSH]Telecommunication industryCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14152 SIU Thesis. Factors that influence customer churn in telecommunication industry in Bangkok [printed text] / Nattasit Thamsaranasakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2007 . - viii, 84 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Assoc. Prof. Dr.Chuvej Chansa-ngavej (Advisor), Asst. Prof. Dr.Pacapol Anurit (Committee), Asst. Prof. Dr.Chanchai Bunchapattanasakda (Committee).
Languages : English (eng)
Descriptors: [LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]Personal communication service systems
[LCSH]Telecommunication industryCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14152 Hold
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Barcode Call number Media type Location Section Status 32002000509198 SIU PS SOM-MBA 2007-03 c.2 SIU Project Study Graduate Library General Shelf Available 32002000240984 SIU PS SOM-MBA 2007-03 SIU Project Study Graduate Library Thesis Corner Available 32002000246759 SIU PS SOM-MBA 2007-03 c.1 SIU CD Master Main Library Library Counter Available 32002000246767 SIU PS SOM-MBA 2007-03 c.1 SIU CD Master Main Library Library Counter Available SIU Thesis. A feasibility study of launching car wash business in Bangkok / Warun Jirachaisingh / Bangkok : Shinawatra University - 2006
Collection Title: SIU Thesis Title : A feasibility study of launching car wash business in Bangkok Material Type: printed text Authors: Warun Jirachaisingh, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: viii, 97 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Car wash industry -- Management
[LCSH]Car wash industry -- Thailand
[LCSH]Car washes
[LCSH]Customer satisfactionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12867 SIU Thesis. A feasibility study of launching car wash business in Bangkok [printed text] / Warun Jirachaisingh, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - viii, 97 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Car wash industry -- Management
[LCSH]Car wash industry -- Thailand
[LCSH]Car washes
[LCSH]Customer satisfactionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12867 Hold
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Barcode Call number Media type Location Section Status 32002000509206 SIU PS SOM-MBA 2006-07 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000223972 SIU PS SOM-MBA 2006-07 c.1 SIU CD Master Main Library Library Counter Available 32002000223980 SIU PS SOM-MBA 2006-07 c.1 SIU CD Master Main Library Library Counter Available SIU Thesis. Feasibility study of launching liquid dishwashing product / Surapong Surawanthanakul / Bangkok : Shinawatra University - 2006
Collection Title: SIU Thesis Title : Feasibility study of launching liquid dishwashing product Material Type: printed text Authors: Surapong Surawanthanakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: viii, 78 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor) ; Asst. Prof. Dr.Pacapol Anurit (Committee), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Brand name products
[LCSH]Cleaning compounds
[LCSH]Customer satisfaction
[LCSH]Dishwashing
[LCSH]Product life cycleCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13140 SIU Thesis. Feasibility study of launching liquid dishwashing product [printed text] / Surapong Surawanthanakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - viii, 78 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor) ; Asst. Prof. Dr.Pacapol Anurit (Committee), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Brand name products
[LCSH]Cleaning compounds
[LCSH]Customer satisfaction
[LCSH]Dishwashing
[LCSH]Product life cycleCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13140 Hold
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Barcode Call number Media type Location Section Status 32002000228500 SIU PS SOM-MBA 2006-13 SIU Project Study Graduate Library Thesis Corner Available 32002000329464 SIU PS SOM-MBA 2006-13 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000246627 SIU PS SOM-MBA 2006-13 c.1 SIU CD Master Main Library Library Counter Available 32002000246635 SIU PS SOM-MBA 2006-13 c.1 SIU CD Master Main Library Library Counter Available SIU Thesis. An investigation into customer engagement with KTC / Panuvit Wibullanon / Bangkok : Shinawatra University - 2005
Collection Title: SIU Thesis Title : An investigation into customer engagement with KTC Material Type: printed text Authors: Panuvit Wibullanon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 41 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member). Languages : English (eng) Descriptors: [LCSH]Credit cards -- Thailand
[LCSH]Customer satisfaction
[LCSH]Marketing -- Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11738 SIU Thesis. An investigation into customer engagement with KTC [printed text] / Panuvit Wibullanon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - 41 p. charts, tables ; 30 cm.
500 Baht
photocopies.,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member).
Languages : English (eng)
Descriptors: [LCSH]Credit cards -- Thailand
[LCSH]Customer satisfaction
[LCSH]Marketing -- Strategic planningCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11738 Hold
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Barcode Call number Media type Location Section Status 32002000197952 SIU PS SOM-MBA 2005-08 c.1 SIU Project Study Graduate Library Thesis Corner Available 32002000197960 SIU PS SOM-MBA 2005-08 c.2 SIU Project Study Graduate Library Thesis Corner Available SIU Thesis. Using data mining to segment metropolitan electricity authority customers / Sirirat Ngamsaneh / Bangkok : Shinawatra University - 2007
Collection Title: SIU Thesis Title : Using data mining to segment metropolitan electricity authority customers : in Bangkok, Nonthaburi, and samut Prakan Material Type: printed text Authors: Sirirat Ngamsaneh, Author ; Chuvej Chansa-ngavej, Associated Name ; Pacapol Anurit, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2007 Pagination: viii, 112 p. charts, tables Size: 30 cm. Price: 500 Baht General note: Research study. (M.S (Master of Science in Management)).-- Shinawatra University. Languages : English (eng) Descriptors: [LCSH]Customer satisfaction
[LCSH]Data mining
[LCSH]Forecasting -- Statistical methodsKeywords: Customer segmentation.
Data Mining.
Alyulda forecaster XL.
Metropolitan Electricity AuthorityClass number: SIU RS SOM-MSM-2007-01 Abstract: One of principle of a sustainable organization is t convert customers's satisfaction to profitability. However, markets are not homogeneous and customers vary in different dimensions: organizations need to identify market segments where they are able to serve each segment effectively. The metropolitan electricity authority (MEA) wishes to improve its marketing practices. Data mining is seen as an intelligent tool that can help accumulate and process data for better business outputs.
In this research, initial finding cab be derived from in-depth interviews. Afterward Alyulda forecaster XL, an intelligence data mining application is utilized to analyze secondary data of MEA's cutomers by Neural Network method, which trained data before forecast customer segments, finally, finding from primary (interviews) and secondary (MEA customer data base and data mining analysis) researches will be triangulated and final recommendations and suggestions will be given accordinglyCurricular : MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13426 SIU Thesis. Using data mining to segment metropolitan electricity authority customers : in Bangkok, Nonthaburi, and samut Prakan [printed text] / Sirirat Ngamsaneh, Author ; Chuvej Chansa-ngavej, Associated Name ; Pacapol Anurit, Associated Name . - Bangkok : Shinawatra University, 2007 . - viii, 112 p. charts, tables ; 30 cm.
500 Baht
Research study. (M.S (Master of Science in Management)).-- Shinawatra University.
Languages : English (eng)
Descriptors: [LCSH]Customer satisfaction
[LCSH]Data mining
[LCSH]Forecasting -- Statistical methodsKeywords: Customer segmentation.
Data Mining.
Alyulda forecaster XL.
Metropolitan Electricity AuthorityClass number: SIU RS SOM-MSM-2007-01 Abstract: One of principle of a sustainable organization is t convert customers's satisfaction to profitability. However, markets are not homogeneous and customers vary in different dimensions: organizations need to identify market segments where they are able to serve each segment effectively. The metropolitan electricity authority (MEA) wishes to improve its marketing practices. Data mining is seen as an intelligent tool that can help accumulate and process data for better business outputs.
In this research, initial finding cab be derived from in-depth interviews. Afterward Alyulda forecaster XL, an intelligence data mining application is utilized to analyze secondary data of MEA's cutomers by Neural Network method, which trained data before forecast customer segments, finally, finding from primary (interviews) and secondary (MEA customer data base and data mining analysis) researches will be triangulated and final recommendations and suggestions will be given accordinglyCurricular : MSM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13426 Hold
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Barcode Call number Media type Location Section Status 32002000231082 SIU RS SOM-MSM 2007-01 SIU Research Study Graduate Library Thesis Corner Available 32002000509263 SIU RS SOM-MSM-2007-01 c. 2 SIU Research Study Graduate Library Thesis Corner Available 32002000246700 SIU RS SOM-MSM 2007-01 c.1 SIU CD Master Main Library Library Counter Available 32002000246718 SIU RS SOM-MSM 2007-01 c.1 SIU CD Master Main Library Library Counter Available