Collection Title:	Thaksin's Collection
Title :	The art & science of interpreting market research evidence
Material Type:	printed text
Authors:	Smith, D. V. L. (David Van Lloyd), Author ; Fletcher, J. H., Associated Name
Publisher:	John Wiley
Publication Date:	2004
Pagination:	x, 236 p.
Layout:	ill., hbk.
Size:	26 cm.
ISBN (or other code):	0470844248
Price:	840 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research [LCSH]Qualitative research [LCSH]Statistics
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9990

Thaksin's Collection. The art & science of interpreting market research evidence [printed text] / Smith, D. V. L. (David Van Lloyd), Author ; Fletcher, J. H., Associated Name . - Chichester, West Sussex, England, Hoboken, NJ : John Wiley, 2004 . - x, 236 p. : ill., hbk. ; 26 cm.
ISBN : 0470844248 : 840 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing research [LCSH]Qualitative research [LCSH]Statistics
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9990