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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesThe 360 degree brand in Asia / Blair, Mark / John Wiley & Sons (Asia) - 2003
Title : The 360 degree brand in Asia : creating more effective marketing communications Material Type: printed text Authors: Blair, Mark, Author ; Armstrong, Richard, Associated Name ; Murphy, Mike, Associated Name Publisher: John Wiley & Sons (Asia) Publication Date: 2003 Pagination: xvi, 215 p. Layout: ill., hbk. Size: 24 cm. ISBN (or other code): 0470820578 Price: 1215 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products -- Asia -- Marketing
[LCSH]Communication in marketing -- AsiaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5561 The 360 degree brand in Asia : creating more effective marketing communications [printed text] / Blair, Mark, Author ; Armstrong, Richard, Associated Name ; Murphy, Mike, Associated Name . - Singapore : John Wiley & Sons (Asia), 2003 . - xvi, 215 p. : ill., hbk. ; 24 cm.
ISBN : 0470820578 : 1215 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products -- Asia -- Marketing
[LCSH]Communication in marketing -- AsiaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5561 Hold
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Barcode Call number Media type Location Section Status 32002000074524 HF5415.123 B555 2003 Book Main Library General Shelf Available
Title : How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them Material Type: printed text Authors: Aitchison, Jim, Author Publisher: J. Wiley & Sons (Asia) Publication Date: 2002 Pagination: xviii, 411 p. Layout: ill., ports., cloth Size: 26 cm. ISBN (or other code): 0470820551 Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising -- Asia
[LCSH]Advertising -- Pacific area
[LCSH]Advertising campaigns
[LCSH]Brand name products -- Management
[LCSH]Communication in marketing -- Asia
[LCSH]Communication in marketing -- Pacific AreaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727 How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them [printed text] / Aitchison, Jim, Author . - Singapore : J. Wiley & Sons (Asia), 2002 . - xviii, 411 p. : ill., ports., cloth ; 26 cm.
ISBN : 0470820551 : 1650 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Advertising -- Asia
[LCSH]Advertising -- Pacific area
[LCSH]Advertising campaigns
[LCSH]Brand name products -- Management
[LCSH]Communication in marketing -- Asia
[LCSH]Communication in marketing -- Pacific AreaCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727 Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 32002000019149 HF5813.A74 A43 2002 c.2 Book Main Library General Shelf Available 32002000019156 HF5813.A74 A43 2002 c.1 Book Main Library Library Counter Available
