How Asia advertises / Aitchison, Jim / J. Wiley & Sons (Asia) - 2002

Public ISBD No review available on this record. Title : How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them Material Type: printed text Authors: Aitchison, Jim, Author Publisher: J. Wiley & Sons (Asia) Publication Date: 2002 Pagination: xviii, 411 p. Layout: ill., ports., cloth Size: 26 cm. ISBN (or other code): 0470820551 Price: 1650 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising -- Asia [LCSH]Advertising -- Pacific area [LCSH]Advertising campaigns [LCSH]Brand name products -- Management [LCSH]Communication in marketing -- Asia [LCSH]Communication in marketing -- Pacific Area Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727 How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them [printed text] / Aitchison, Jim, Author . - Singapore : J. Wiley & Sons (Asia), 2002 . - xviii, 411 p. : ill., ports., cloth ; 26 cm. ISBN : 0470820551 : 1650 Baht Includes index. Languages : English (eng) Descriptors: [LCSH]Advertising -- Asia [LCSH]Advertising -- Pacific area [LCSH]Advertising campaigns [LCSH]Brand name products -- Management [LCSH]Communication in marketing -- Asia [LCSH]Communication in marketing -- Pacific Area Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727

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Barcode	Call number	Media type	Location	Section	Status
32002000019149	HF5813.A74 A43 2002 c.2	Book	Main Library	General Shelf	Available
32002000019156	HF5813.A74 A43 2002 c.1	Book	Main Library	Library Counter	Available