Collection Title:	Thaksin's Collection
Title :	Mass affluence : seven new rules of marketing to today's consumer
Material Type:	printed text
Authors:	Nunes, Paul (1963-), Author ; Johnson, Brian (1960-), Associated Name
Publisher:	Harvard Business School Press
Publication Date:	2004
Pagination:	xvii, 269 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	1591391962
Price:	1160 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Affluent consumers -- United States [LCSH]Consumer behavior -- United States [LCSH]Consumer satisfaction -- United States [LCSH]Consumers -- United States [LCSH]Marketing -- United States [LCSH]Product management -- United States
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9839

Thaksin's Collection. Mass affluence : seven new rules of marketing to today's consumer [printed text] / Nunes, Paul (1963-), Author ; Johnson, Brian (1960-), Associated Name . - Boston, Mass. : Harvard Business School Press, 2004 . - xvii, 269 p. : ill., hbk. ; 24 cm.
ISBN : 1591391962 : 1160 Baht
Languages : English (eng)

Descriptors:	[LCSH]Affluent consumers -- United States [LCSH]Consumer behavior -- United States [LCSH]Consumer satisfaction -- United States [LCSH]Consumers -- United States [LCSH]Marketing -- United States [LCSH]Product management -- United States
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9839