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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesClipping Collection. Design wizard holds the key / Senior, Anne
Collection Title: Clipping Collection Title : Design wizard holds the key Material Type: electronic document Authors: Senior, Anne, Author Languages : Thai (tha) Descriptors: [LCSH]Brand name products
[LCSH]DesignRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9299 Clipping Collection. Design wizard holds the key [electronic document] / Senior, Anne, Author . - [s.d.].
Languages : Thai (tha)
Descriptors: [LCSH]Brand name products
[LCSH]DesignRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9299 Hold
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Barcode Call number Media type Location Section Status 32002000087609 HD04007 Clipping Main Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Fame and fortune do not come by chance Material Type: electronic document Languages : Thai (tha) Descriptors: [LCSH]Brand name products
[LCSH]InvestmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7328 Clipping Collection. Fame and fortune do not come by chance [electronic document] . - [s.d.].
Languages : Thai (tha)
Descriptors: [LCSH]Brand name products
[LCSH]InvestmentRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7328 Hold
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Barcode Call number Media type Location Section Status 32002000084424 HF02008 Clipping Main Library Clipping Shelf Available
Collection Title: Clipping Collection Title : Image is a way of life for BMW chief Material Type: electronic document Languages : English (eng) Descriptors: [LCSH]Brand name products Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8315 Clipping Collection. Image is a way of life for BMW chief [electronic document] . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Brand name products Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=8315 Hold
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Barcode Call number Media type Location Section Status 32002000123594 HD03076B Clipping Graduate Library Clipping Shelf Available Reprinted Collection. The 100 top brands : bhere's how we calculate the power in a name / Chase, J.P. Morgan
Collection Title: Reprinted Collection Title : The 100 top brands : bhere's how we calculate the power in a name Material Type: printed text Authors: Chase, J.P. Morgan, Author ; Stanley, Morgan, Associated Name Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Competition
[LCSH]Success in businessCurricular : PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6100 Reprinted Collection. The 100 top brands : bhere's how we calculate the power in a name [printed text] / Chase, J.P. Morgan, Author ; Stanley, Morgan, Associated Name . - [s.d.].
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Competition
[LCSH]Success in businessCurricular : PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6100 Hold
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Barcode Call number Media type Location Section Status 32002000081891 REP034 2003 Reprinted Graduate Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : The street vendors of Bangkok : alternatives to indoor retailers at a time of economic crisis?h Material Type: printed text Authors: Walsh, John Christopher, Author Publisher: Macmillan Publication Date: 2009 Pagination: 10 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: In G.D. Sardana and Tojo Thatchenkery (Eds.), Enhancing organizational performance through strategic initiatives: handbook of management cases (pp.279-88), Delhi : Macmillan. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer behavior -- Thailand
[LCSH]Economic crisis
[LCSH]Informal sector (Economics)
[LCSH]Street vendors -- Thailand -- BangkokRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16502 Reprinted Collection. The street vendors of Bangkok : alternatives to indoor retailers at a time of economic crisis?h [printed text] / Walsh, John Christopher, Author . - Delhi : Macmillan, 2009 . - 10 p. : ill. ; 30 cm.
50 Baht
In G.D. Sardana and Tojo Thatchenkery (Eds.), Enhancing organizational performance through strategic initiatives: handbook of management cases (pp.279-88), Delhi : Macmillan.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer behavior -- Thailand
[LCSH]Economic crisis
[LCSH]Informal sector (Economics)
[LCSH]Street vendors -- Thailand -- BangkokRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=16502 Hold
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Barcode Call number Media type Location Section Status 32002000260073 REP558 2009 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000260081 REP558 2009 c.2 Reprinted Main Library Reprint Shelf Available
Collection Title: Reprinted Collection Title : The street vendors of Bangkok : alternatives to indoor retailers at a time of economic crisish Material Type: printed text Authors: Walsh, John Christopher, Author Publisher: New York : American Journal of Economics and Business Administration Publication Date: 2010 Pagination: 4 p. Layout: ill. Size: 30 cm. Price: 50 Baht General note: Informal economy Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer behaviorRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18055 Reprinted Collection. The street vendors of Bangkok : alternatives to indoor retailers at a time of economic crisish [printed text] / Walsh, John Christopher, Author . - New York : American Journal of Economics and Business Administration, 2010 . - 4 p. : ill. ; 30 cm.
50 Baht
Informal economy
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer behaviorRecord link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=18055 Hold
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Barcode Call number Media type Location Section Status 32002000261238 REP586 2010 c.1 Reprinted Graduate Library Reprint Shelf Available 32002000261220 REP586 2010 c.2 Reprinted Graduate Library Reprint Shelf Available 32002000261212 REP586 2010 c.3 Reprinted Main Library Reprint Shelf Available 32002000261204 REP586 2010 c.4 Reprinted Main Library Reprint Shelf Available
Collection Title: SIU RS Title : A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) Material Type: printed text Authors: Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2010 Pagination: xi, 179 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 SIU RS. A study of brand influences on high value customers sustainability : a case of Advance Info Service Plc. (AIS) [printed text] / Auemporn Srisomboon, Author ; Chanchai Bunchapattanasakda, Associated Name ; Shinawatra University. School of Management, Associated Name . - Bangkok : Shinawatra University, 2010 . - xi, 179 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Supachok Wiriyacosol (Dean, School of Management) ; Committee Asst. Prof. Dr.Chanchai Bunchapattanasakda (Advisor).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Brand name products -- Management
[LCSH]Consumer behavior
[LCSH]Customer Relationship Management
[LCSH]Customer satisfaction
[LCSH]ValuesCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17842 Hold
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Barcode Call number Media type Location Section Status 32002000508729 SIU RS SOM-MBA-2010-01 c.2 SIU Research Study Graduate Library Thesis Corner Available 32002000296820 SIU RS SOM-MBA 2010-01 SIU Research Study Main Library Thesis Corner Available
Collection Title: SIU Thesis Title : Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty Material Type: printed text Authors: Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name Publisher: Pathumthani: Shinawatra University Publication Date: 2022 Pagination: viii, 143 p. Layout: Tables, ill. Size: 30 cm. Price: 500.00 Baht General note: SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 SIU Thesis. Brand Communication and Consumers’ Brand Purchase Intention in Social Media: The Mediator Effect of Brand Image, Brand Association/ Awareness, Brand Loyalty [printed text] / Liwen Zhang, Author ; Fuangfa Amponstira, Associated Name ; Manoch Prompanyo, Associated Name . - [S.l.] : Pathumthani: Shinawatra University, 2022 . - viii, 143 p. : Tables, ill. ; 30 cm.
500.00 Baht
SIU THE: SOM-PhD-M-2022-84
Thesis. [PhD.[Philosophy in Management]].-- Shinawatra University, 2022
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer -- attitudes
[LCSH]Social mediaKeywords: Firm-created social media communication,
User-generated social media communication,
Brand image,
Brand association/ awareness,
Brand loyalty,
Purchase intentionAbstract: This study aims to explore the mediating effects of brand image, brand awareness, association, and brand loyalty on brand communication and purchase intention in social network brand communication. The sample is from mobile phone users who use the Xiaohongshu APP, and the study uses SEM and mediation test to test the hypothesis. The results show that brand image, brand awareness, association and brand loyalty play a mediating role between brand communication and purchase intention. Research shows that in social media, brands can also attract consumers' attention by establishing a unique image and showing their brand personality. In addition, through the connection between the social media platform and consumers, to gain their recognition, let memories and associations increase purchasing preferences. Finally, brands can also build and maintain brand loyalty through social media to increase consumers' product stickiness, thereby influencing consumers' purchasing decisions. Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=28471 Hold
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Barcode Call number Media type Location Section Status 32002000607691 SIU THE: SOM-PhD-M-2022-84 c.1 SIU Thesis and Dissertation Graduate Library Thesis Corner Available 32002000607735 SIU THE: SOM-PhD-M-2022-84 c.2 SIU Thesis and Dissertation Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Crystal blink brand building study Material Type: printed text Authors: Suchada Samakkarn, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 81 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member/Advisor). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Consumer behavior
[LCSH]Crystal
[LCSH]Diamonds
[LCSH]Ornament and decoration
[LCSH]Ornamental rocks
[LCSH]Purchasing
[LCSH]QuartzCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11745 SIU Thesis. Crystal blink brand building study [printed text] / Suchada Samakkarn, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2005 . - 81 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Chairperson/Advisor), Asst. Prof. Dr.John Walsh (Member), Dr.Chanchai Bunchapattanasakda (Member), Dr.Nattharika Rittippant (Member/Advisor).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Consumer behavior
[LCSH]Crystal
[LCSH]Diamonds
[LCSH]Ornament and decoration
[LCSH]Ornamental rocks
[LCSH]Purchasing
[LCSH]QuartzCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11745 Hold
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Barcode Call number Media type Location Section Status 32002000197754 SIU PS SOM-MBA 2005-15 c.1 SIU Project Study Graduate Library Thesis Corner Available 32002000197762 SIU PS SOM-MBA 2005-15 c.2 SIU Project Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Evaluate the factors affecting companies' decisions to outsource recruitment Material Type: printed text Authors: Garn Suwansakornkul, Author ; Shinawatra University. School of Management, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2005 Pagination: 30, [1] p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Decision making
[LCSH]Headhunters
[LCSH]Integrity
[LCSH]Observation
[LCSH]Recruitment
[LCSH]Target marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11729 SIU Thesis. Evaluate the factors affecting companies' decisions to outsource recruitment [printed text] / Garn Suwansakornkul, Author ; Shinawatra University. School of Management, Associated Name . - Bangkok : Shinawatra University, 2005 . - 30, [1] p. charts, tables ; 30 cm.
500 Baht
photocopies.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Decision making
[LCSH]Headhunters
[LCSH]Integrity
[LCSH]Observation
[LCSH]Recruitment
[LCSH]Target marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11729 Hold
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Barcode Call number Media type Location Section Status 32002000197838 SIU PS SOM-MBA 2005-02 c.1 SIU Project Study Graduate Library Thesis Corner Available 32002000197846 SIU PS SOM-MBA 2005-02 c.2 SIU Project Study Graduate Library Thesis Corner Available
Collection Title: SIU Thesis Title : Feasibility study of launching liquid dishwashing product Material Type: printed text Authors: Surapong Surawanthanakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: viii, 78 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor) ; Asst. Prof. Dr.Pacapol Anurit (Committee), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Attitude
[LCSH]Brand name products
[LCSH]Cleaning compounds
[LCSH]Customer satisfaction
[LCSH]Dishwashing
[LCSH]Product life cycleCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13140 SIU Thesis. Feasibility study of launching liquid dishwashing product [printed text] / Surapong Surawanthanakul, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - viii, 78 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Acting Dean, School of Management) ; Dr.Chanchai Bunchapattanasakda (Advisor) ; Asst. Prof. Dr.Pacapol Anurit (Committee), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Attitude
[LCSH]Brand name products
[LCSH]Cleaning compounds
[LCSH]Customer satisfaction
[LCSH]Dishwashing
[LCSH]Product life cycleCurricular : MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=13140 Hold
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Barcode Call number Media type Location Section Status 32002000228500 SIU PS SOM-MBA 2006-13 SIU Project Study Graduate Library Thesis Corner Available 32002000329464 SIU PS SOM-MBA 2006-13 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000246627 SIU PS SOM-MBA 2006-13 c.1 SIU CD Master Main Library Library Counter Available 32002000246635 SIU PS SOM-MBA 2006-13 c.1 SIU CD Master Main Library Library Counter Available
Collection Title: SIU Thesis Title : A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok Material Type: printed text Authors: Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name Publisher: Bangkok : Shinawatra University Publication Date: 2006 Pagination: x, 141 p. charts, tables Size: 30 cm. Price: 500 Baht General note: photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee). Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Dress accessories -- Social aspects
[LCSH]Handbag industry -- Social aspects
[LCSH]Handbags -- Social aspects
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12868 SIU Thesis. A study of influences of values, attitudes and lifestyles (Vals II) in brand equity of luxury handbags in Bangkok [printed text] / Koonnaree Wongsiriwat, Author ; Chanchai Bunchapattanasakda, Associated Name ; Chuvej Chansa-ngavej, Associated Name . - Bangkok : Shinawatra University, 2006 . - x, 141 p. charts, tables ; 30 cm.
500 Baht
photocopies. ,Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Asst. Prof. Dr.Pacapol Anurit (Advisor) ; Dr.Chanchai Bunchapattanasakda (Committee), Asst. Prof. Dr. John Walsh (Committee).
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Dress accessories -- Social aspects
[LCSH]Handbag industry -- Social aspects
[LCSH]Handbags -- Social aspects
[LCSH]MarketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=12868 Hold
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Barcode Call number Media type Location Section Status 32002000223659 SIU PS SOM-MBA 2006-12 SIU Project Study Graduate Library Thesis Corner Available 32002000590024 SIU PS SOM-MBA 2006-12 c.2 SIU Project Study Graduate Library Thesis Corner Available 32002000223931 SIU PS SOM-MBA 2006-12 c.1 SIU CD Master Main Library Library Counter Available 32002000223949 SIU PS SOM-MBA 2006-12 c.1 SIU CD Master Main Library Library Counter Available
Title : Big brands, big trouble : lessons learned the hard way Material Type: printed text Authors: Trout, Jack, Author Publisher: New York : Wiley Publication Date: 2001 Pagination: x, 223 p. Layout: cloth Size: 24 cm. ISBN (or other code): 0471414328 Price: 1100 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Competition
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=711 Big brands, big trouble : lessons learned the hard way [printed text] / Trout, Jack, Author . - New York : Wiley, 2001 . - x, 223 p. : cloth ; 24 cm.
ISBN : 0471414328 : 1100 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Competition
[LCSH]Success in businessCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=711 Hold
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Barcode Call number Media type Location Section Status 32002000015261 HD69.B7 T759 2001 c.1 Book Graduate Library General Shelf Available 32002000015279 HD69.B7 T759 2001 c.2 Book Main Library General Shelf Available
Title : Brand new brand thinking : brought to life by 11 experts who do Material Type: printed text Authors: Baskin, Merry, Author ; Earls, Mark, Associated Name Publisher: Kogan Page Publication Date: 2002 Pagination: x, 212 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0749436786 Price: 1305 Baht Languages : English (eng) Descriptors: [LCSH]Advertising -- Brand name products
[LCSH]Brand name productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4200 Brand new brand thinking : brought to life by 11 experts who do [printed text] / Baskin, Merry, Author ; Earls, Mark, Associated Name . - London ; Sterling, VA : Kogan Page, 2002 . - x, 212 p. : ill., pbk. ; 24 cm.
ISBN : 0749436786 : 1305 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising -- Brand name products
[LCSH]Brand name productsCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=4200 Hold
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Barcode Call number Media type Location Section Status 32002000057966 HF5415.15 B666 2002 Book Main Library General Shelf Available
Title : Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players Material Type: printed text Authors: D'Alessandro, David F., Author ; Owens, Michele, Associated Name Publisher: New York : McGraw-Hill Publication Date: 2001 Pagination: xviii, 185 p. Layout: pbk. Size: 24 cm. ISBN (or other code): 0071362932 Price: 598 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370 Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players [printed text] / D'Alessandro, David F., Author ; Owens, Michele, Associated Name . - New York : McGraw-Hill, 2001 . - xviii, 185 p. : pbk. ; 24 cm.
ISBN : 0071362932 : 598 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Brand name products
[LCSH]Product managementCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370 Hold
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Barcode Call number Media type Location Section Status 32002000107381 HD69.B7 D35 2001 Book Main Library General Shelf Available
