Title :	New economy expression : redefining marketing in the multichannel age
Material Type:	printed text
Authors:	Mercer, David (David Steuart), Author
Publisher:	John Wiley & Sons
Publication Date:	2001
Series:	The new economy excellence series
Pagination:	ix, 274 p.
Layout:	ill., pbk.
Size:	23 cm.
ISBN (or other code):	0471500089
Price:	1155 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Electronic commerce -- Management [LCSH]Internet marketing
Curricular :	BBA/BSCS/BSMT/MBA/MSIT/MSM/PhDM/PhDT
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=967

New economy expression : redefining marketing in the multichannel age [printed text] / Mercer, David (David Steuart), Author . - , 2001 . - ix, 274 p. : ill., pbk. ; 23 cm.. - (The new economy excellence series) .
ISBN : 0471500089 : 1155 Baht
Languages : English (eng)

Descriptors:	[LCSH]Electronic commerce -- Management [LCSH]Internet marketing
Curricular :	BBA/BSCS/BSMT/MBA/MSIT/MSM/PhDM/PhDT
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=967