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Cases in marketing management / Bernhardt, Kenneth L. / Boston : Irwin/McGraw-Hill - 1997

Public ISBD No review available on this record. Title : Cases in marketing management Material Type: printed text Authors: Bernhardt, Kenneth L. (1944-), Author ; Kinnear, Thomas C. (1943-), Associated Name Edition statement: 7th ed. Publisher: Boston : Irwin/McGraw-Hill Publication Date: 1997 Series: The Irwin series in marketing Pagination: xiv, 665 p. Layout: ill., maps, hbk. Size: 25 cm. ISBN (or other code): 0256204640 Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making -- Case studies [LCSH]Marketing -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=707 Cases in marketing management [printed text] / Bernhardt, Kenneth L. (1944-), Author ; Kinnear, Thomas C. (1943-), Associated Name  . -  7th ed. . - , 1997 . - xiv, 665 p. : ill., maps, hbk. ; 25 cm.. - (The Irwin series in marketing) . ISBN : 0256204640 Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making -- Case studies [LCSH]Marketing -- Management -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=707

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Barcode	Call number	Media type	Location	Section	Status
32002000022440	HF5415.13 B448 1997 c.1	Book	Graduate Library	General Shelf	Available
32002000022432	HF5415.13 B448 1997 c.2	Book	Graduate Library	General Shelf	Available
32002000055721	HF5415.13 B448 1997 c.3	Book	Main Library	Library Counter	Available